Ethical Brand Directory
Discover Independent, beautiful ethical and sustainable brands, from fashion to beauty and lifestyle.
Ethical Brand Directory
The Place to Find Independent Ethical Fashion Brands Doing Good.
Ethical Brand Directory (EBD) is the home to a curated collection of stylist-approved, independent ethical and sustainable brands. It’s the place to find information resources that help connect, educate, and inspire people (and businesses) to become more active citizens that are respectful to people and the planet.
At Ethical Brand Directory we are proud to provide ethical fashion, eco-friendly beauty brands, and fashion care and repair services, with a space to showcase their story, values, products, and services.
We are an ethical and understanding platform that is inclusive of vegan and non-vegan brands. We do not discriminate, we welcome diversity and value different perspectives, as we know that a truly inclusive world is one that respects different opinions and ways of life. We include brands that use leather as a by-product of the food industry as well as brands that use polyester fabrics and some still use single-use plastic. We leave it to you to decide what values are most important to you.
All of our brands must get a rating of 51% or more based on our unique scoring system in order to be considered for inclusion in our directory.
PR EXPOSURE for your BRAND
Access unique opportunities to get your fashion brand seen on TV, LFW and more
GET FOUND ON The Directory
Get discovered on our directory of ethical brands, share your brand values and story
Communication Consulting
Communicate your impact without the fear of greenwashing.
CONNECTING THE STYLE-CONSCIOUS CONSUMER TO BRANDS THAT CARE
How we score our ethical brands
We carefully review all new brand applications and score them on a wide range of criteria that factor in:
- Ethical practices
- Diversity
- Welfare of workers across the supply chain
- Clear communication across their website
- Measurable sustainability efforts
- Size of the business Vs actions being taken
- Reporting against the SDGs
- Overall honesty about areas that could be improved upon.
What we do at Ethical Brand Directory
We connect style-conscious consumers to beautiful ethical fashion, eco-friendly beauty brands and sustainable fashion services helping to make the world a better place.
We provide a simple Ethical Brand Directory to help make it easier for you to discover small independent brands aligned with your values.
Our family of brands are checked against key criteria that we believe are important – it gives us a score that we can use to help our members improve their business practices.
Our founder Roberta Lee works closely with EBD brands to secure PR opportunities. From sourcing pieces for celebrities to styling exposure on TV or the runway at London Fashion Week.
We also understand the challenges small business owners face, so we’ve lowered our membership fees and created more self-service affordable options for struggling brands during the cost-of-living crisis.
At Ethical Brand Directory we believe that we can live life fully, conduct business ethically and sustainably, and minimise our environmental impact without giving up on life’s luxuries.
Our journey started in 2017…
The Ethical Brand Directory has grown and evolved since we started; we expanded our services, ran events, hosted global going green summits, ran pop-ups, found investors, changed our business model, sadly lost our investors, had to let go of most of our team, then had to take 2022 to rethink our future…
We’ve gone right back to where we started—being passionate about showcasing and supporting brands with great stories that are making a positive impact.
We’ve simplified everything; we are focused on being a trusted information resource that helps connects conscious citizens to the brands that care.
We proudly offer exclusive PR opportunities through our founder (The Sustainable Stylist) Roberta to our EBD membership community. We also provide communication guidance and consulting.