Jenerous is a Fair Trade clothing brand that combines Indian artisan block printing and contemporary style. An affordable ethical brand delivering mainstream style options that are the perfect swap for shopping on the high street.
Jenerous creates occasionwear and everyday wear for mother and daughter and accessories from the offcuts which include: tote bags, hairbands, facemasks, and even bow ties for dogs.
This wonderful brand is championing ethical fashion that gives back and changes the lives of the people who make their clothes.
Ethics & Sustainability Overview
Sourcing & Supplier Transparency Information
Jenerous is committed to partnering with Fair Trade factories and are a WFTO First Buyer, which guarantees that the products made in their partner factory Jacobs Well are from a Fair Trade origin.
They are transparent about their suppliers.
Jenerous sources sustainable fabrics such as organic cotton that use much less water and harmful pesticides in its production. A small amount of their collection is made from dead-stock fabrics that may otherwise end up in landfill. They have partnered with ethical block printers that use environmentally friendly dyes for printing.
This brand is Pro-actively working towards Positive Change
United Nations Sustainable Development Goals
STYLE Tips from Roberta Lee
I love the simplicity of this brand and how it’s not trying too hard. It’s simple and relevant. Jenny the designer and founder has created mainstream styles that can be dressed up and down, won’t date, and can be styled in different ways according to your taste. I have the sparkle wrap top and the transformation maxi dress and I love them both. I also have hairbands, scrunchies, facemasks, and a tote bag, and each item is made to a high standard.
I particularly like the mother and daughter matching outfit options, perfect for mums who love twinning, it’s just so cute.