We are committed to being transparent about what we do at Ethical Brand Directory. 

On this page, we detail the things we do, and how we spend any money generated through membership.

 Ethical Brand Directory (EBD) is a service-based model, ran as a not-for-profit project, that operates mostly online as a result of the pandemic. We do have plans to create pop-up experiences again, but this will not be revisited until end of 2022 or the start of 2023. 

Suppliers we use

ZOHO Business

We were moved onto the ZOHO platform by our former website advisor Steve Woody. He believed this offered us the best option to grow our project into a scalable business. 


We use WordPress for our website and various themes – in addition to a lot of custom builds and various plugins by different developers 


We use WP Engine as this was advised to use by our former website advisor.  However we have been looking for a more eco-friendly hosting company that we can afford,  as WP has no policies in place for workers or the environment 


We currently bank with Starling.


We use ZOHO Books for generating our invoices and creating payment checkouts on our membership pages. 

We also use STRIPE and PayPal for handling payments as well. 


We use a variety of packages – we use ZOHO campaigns and CRM to keep out data secure and to comply with data protection.  We use primarily use Missing Lttr.  Social Bee for scheduling our content 


Our freelancers are also paid above a minimum wage in the UK or their respective country, depending on their age and experience, from £8.50 – £12 p/h for flexible remote working positions – with discretionary bonuses offered. 



Secure Website Hosting  –  £300 a year 

Zoho CRM + Business Suite  Tools £792 a year 

Marketing Tools + Add Ons 
Between £33- 180 a year 

Video hosting £226.80 a year 

Freelance website support 
between  £400 – £800 a year

Ad hoc Consultation Fees £100 – 500 a year 

Memberships £1320 a year

Operating pop-up shops £3,00 – 10,000 a year 

Ad hoc expenses £250- £3000 a year 

Giving Back + Tree planting  £150 – £500 a year 


Every action counts – and whilst we recognise it’s not possible to be be perfect – we are committed to being conscious and making the best decisions we can with the knowledge we have, and financial resources we have available.   

Not all of our suppliers and service providers have been audited with the same diligence as our future business partners and the brands we list on our directory.  This is largely down to lack of availability and/or outside of our pricing. It is something we are slowly working towards, finding replacements that we can trust and offer more ethical and eco-credentials that are aligned with our values. 

our fees

We believe that it is unethical of us to expect our team to work unpaid.  We don’t think it’s very ethical to take services from any service provider and expect them to waive the fees because we are a platform ‘doing good’. 
This is why we don’t waive our membership fees, the money raised from membership subscription to be listed on our directory, helps go towards covering our operational costs.  If we do generate ‘profit’ it is reinvested into our platform, and training and support sessions for our members. 

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