SHOP YOUR VALUES
We believe that as a business, it is important for us to define our values – and as a consumer that you are able to shop by them. These values set a standard for how we want to run our business and what impact we want to have on the world. We do the hard work for you, scouting for brands that we believe will have longevity – so you can discover a range of beautiful but responsible brands, that prioritise people and the planet.
Our Founder Roberta Lee wanted to make it easy for conscious consumers like you to find brands that are aligned with your values.
Our simple values icons help you see which brands are aligned with the things you care about the most.
Our brands must be aligned with at least 3 of these values as well as working towards at least 1 of the Sustainable Development Goals.
Ethical Brand VALUES
Donates to Charity
Loved by RSL
Not Tested on Animals
Ethics & Sustainability
Unlike most businesses our Founder Roberta Lee sat down and created her values first and built everything else on top of them, they are the foundation. They are our guiding principles in all that we do, at work, at home and everything in-between.
“I believe it is possible to live life and do business ethically and sustainably without causing harm to other people, and minimising our negative impact on the planet.” – Roberta Lee