The story of the Ethical Brand Directory...
Ethical Brand Directory (EBD) is the place for conscious consumers to connect with brands that care.
At least, that’s how it all began…
Today it’s more of an ethical living and networking platform for consumers and business owners – showcasing unique and independent brands from the UK, Europe and beyond.
The evolution of the directory into a network is helping ethical and sustainable brands to connect, grow their business and learn more about their ideal audience.
Voting with our wallets
Supporting ethical and sustainable brands isn’t for the elite few or hippies. Today we face so many social and ecological problems due to excessive consumerism. It’s a responsibility for everyone to help protect our future – and it’s a possibility for everyone, on any budget to become an activist. It’s easier to do now that platforms like EBD provide great ethical alternatives to the high-street.
EBD is here to facilitate the transition of sustainable and ethical consumerism from a niche to the norm.
The Ethical Brand Directory (EBD) story
The founder Roberta Lee, also the founder of Roberta Style Lee started her ethical and sustainable journey just a few years ago.
In her role as a stylist she was becoming increasingly frustrated by all the ‘googling’ she had to do to find clothing that was responsibly made, so that she could confidently recommend genuine alternatives to the high street to her styling clients.
- selling products at fair price point that reflected fair wages to workers
- evidence of responsible sourcing and development, manufacturing and distribution
- An effort to minimising their environmental impact
- Giving back to good causes.
Ethical Brand Directory Vision
To connect the conscious consumer to brands that care and provide the ethical brand community with the opportunity to thrive, so together, we can all do more good.
The directory has been designed to showcase beautiful clothing, beauty and lifestyle products and services produced by brands who:
- Strive to create a positive impact on other people in their supply chain
- Reduce their impact on the planet
- Avoid any process that cause harm to animals.
Today EBD is not just a directory, its’ a place for likeminded individuals to come together to share ideas, learn, build their business and get feedback from consumers interested in ethical living and find the gaps for those interested in shopping more responsibly.
Brands must apply for a place and demonstrate their ethical and sustainable efforts.
A new process was introduced in 2018 to protect the integrity of the platform and ensure brands are 100% transparent about their processes, supplier and what they are doing – as well as what they are not.
Ethical Brand Directory Values
EBD believe that is possible to live life, do business ethically and sustainably, without causing harm to other people, animals or the planet.
We will never compromise on our values or knowingly support unethical practices.
We understand that its’ not possible to be 100% ethical or sustainable but respect brands who are striving to do better and support consumers wanting to do better too.
EBD is not just a directory, its’ a place for likeminded individuals to come together to share ideas, learn, build their business and get feedback from consumers interested in ethical shopping. EBD is a community and the host of online and offline events and workshops in London.
EBD is a directory which brands can join by invitation only, the events are open to everyone, and non-ethical brands are also encouraged to participate in workshops and talks to discover the benefits of being ethical and sustainable in business and why customers in 2018 and beyond care.
If you are interested in supporting the growth of the not-for -profit project we’d love to hear from you.
Contact Roberta in the first instance at: [email protected]