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The Morphbag by GSK
About The Morphbag by GSK
The Morphbag by GSK consists of 3 handbags that includes of 1 reversible tote, 1 crossbody/shoulder bag and 1 clutch/wallet to take the conscious and busy fashionista from day to night, from work to leisure as well as travel.
The brand was born with the goal in mind to break the misconception that quality and style are compromised in sustainable/ethical leather goods.
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Brand Values
Ethics & Sustainability Overview
My focus is to serve the mass market that is currently not buying consciously because of the associated stigma that ethical and sustainable equals alternative fashion.
I went through a great effort to find a leather that is a straight forward replacement to animal leather as I wanted to offer the mass market a real alternative to cattle leather and those way make a conscious contribution and impact
My bags have the same grain, quality and feel as traditional leather.
This is important as while there is an increasing demand for ethical products, the mass market still represents a higher proportion of the whole market and they will not be persuaded to switch unless they get what they want.
Useful Links & Supporting Evidence
Sourcing & Supplier Transparency Information
The objective of the creation of The Morphbag by GSK was the desire to create cruelty-free handbags without compromising on neither quality nor style.
The Morphbag by GSK is made from premium faux leather that is certified vegan. The material used is Polyurethane instead of animal skin.
The Morphbag by GSK looks and feels to the touch like premium traditional animal leather bags yet no animal has suffered any cruelty to manufacture.
The Morphbag by GSK is PETA approved (People for the Ethical Treatment of Animals Foundation).
The Morphbag by GSK is manufactured with highest precision and skilled craftsmanship in a sustainable and eco-friendly operated factory.
This brand is Pro-actively working towards Positive Change
United Nations Sustainable Development Goals
Discount Code
EBD5
Redemption Details:
Get 5% off your first purchase, valid on non-sale items only
Meet the Founder
In today’s Ethical Brand Directory interview I chat to Giovanna Sessi-Knott the designer and founder behind the Morphbag by GSK range. We met at Pure London and instantly connected. I could see that Giovanna was ambitious, compassionate and not wanting to compromise on aesthetics for aesthetics, balanced with an understanding for the need for practicality and versatility.
STYLE Tips from Roberta Lee
The Morphbag is an excellent choice for the style conscious woman, who is busy, on the go and wants to look coordinated, pulled together and sophisticated. Each bag has been designed to go with a wide variety of looks so you’ll never be in a situation where you have no bag that goes with an outfit. The colours in the GSK range are great for those with warm undertones and fall within the Autumn and Spring colour analysis system.
You can get more styling tips and sustainable shopping advice from our founder over at robertastylelee.co.uk
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