Register to join Ethical Brand Directory

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Welcome to the Ethical Brand Directory Application Form.
This process will take approximatly 15 minutes to complete and you can save your progress to return later if needed, I recommend grabbing a brew, we made this section as simple as possible with most questions being selection based but there are a few sections where you will need to upload things like your logo.
to get started lets cover the basics about you.
First Name*
Last Name*
Email*
Company Position*
Contact Number*
Brand Name*
Brand Website*
Number of Employees*
Referral source*
Let us know how you found out about us.
* Other Referral Source - Additional Info

If you selected Other, please add the platform, place or name of person who recommended you to our network, so we can thank them.
Confirmation*
- I understand I will receive emails relating to EBD services and membership, offered through Roberta Style Lee by signing up
FAQ Pages*
- I have referred to the FAQ pages and have watched the videos detailing what we do. I understand the benefits and that I will only be charged membership upon a successful application.

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Which of the following best describes your main business:
*Select the answer which best describes what your brand focuses on
- 1. A Personalised Service (Like Styling, Repairs & Alterations)
- 2. A Rental Service (Clothing Rentals)
- 3. A Refill Service (Cleaning & Beauty Products)
- 4. Product Based (We Create New Products)
- 5. Product Based (We Create New Products Made to Order ONLY)
- 6. Product Based (We Create New Fashion Products Out of Old Things)
- 7. Product Based (Beauty Products)
- 8. Product Based (Reseller / Preloved / Vintage)
- 9. Product & Service Based (Reseller & Rentals))

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Q1 Are you running a service-only based business? (Like Styling, Repairs & Alterations)
- No - This does not apply to our business
- 1. Yes - Our brand is focused on delivering services that are sustainably focused, preventing waste and promoting a circular economy
- 2- Mostly, the majority of services are sustainably focused
- 3. No - most of our services are not concerned with sustainability or circularity
*Select the answer which best describes where your brand is today

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Q1 Are you running a rental service? (Clothing Rentals)
- No - This does not apply to our business
- 1. Yes - Our brand is focused on timeless and seasonless rentals that aren't led by trends
- 2- Mostly, the majority of our rental collection, or at least 80% is not led by trends
- 3- Almost, almost 70% of our rental range is seasonless and is not led by trends
- 4 - No quite, only about about 50% of our rental collections are seasonless and the rest is trend led
- 5 No - most of our rental items are trend based and we have a high-stock turnover to keep up with trends
*Select the answer which best describes where your brand is today

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Q1 Are you running a refill service (Cleaning & Beauty Products)
- No - This does not apply to our business
- 1. Yes - Our business is focused on eco-friendly, non-toxic, plastic free products
- 2- Mostly, the majority of our collection, or at least 80% is eco-friendly, non-toxic and plastic free
- 3- Almost, almost 70% of our range is is eco-friendly, non-toxic and plastic free
- 4 - No quite, only about about 50% of our collection is eco-friendly, non-toxic and plastic free
- 5 No - most of our items have mixed credentials, not all of them we can verify, some may contain non-organic ingredients, could contain some toxins (but may be also be vegan or cruelty free), we have many items that come in non-recyclable plastic
*Select the answer which best describes where your brand is today

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Q1 Are you running a fashion-based business? (We Create New Products)
- No - This does not apply to our business
- 1. A) Yes - Our brand is focused on creating timeless and seasonless products that aren't led by trends
- 2- Mostly, the majority of our collection, or at least 80% is available all year round
- 3- Almost, almost 70% of our range is seasonless and available all year
- 4 - No quite, only about about 50% of our products are seasonless and available all year
- 5 - Its mixed, we sell some trends, mostly timeless designs + we include made to order
- 6 No - most of our items are trend based and goes out of stock quite quickly, and we bring in new stock which sells out fast
*Select the answer which best describes where your brand is today

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Q1 Are you a fashion Reseller? ( Over stock / Preloved / Vintage)
- No - This does not apply to our business
- 1. A) Yes - Our brand is focused on selling timeless and seasonless products that aren't led by trends, largely vintage + high-quality pre-loved pieces
- 2- Mostly, the majority of our products, or at least 80% is high-quality pre-loved pieces
- 3- Almost, almost 70% of our range is seasonless and focused on high quality
- 4 - No quite, only about about 50% of our pieces are seasonless and we sell a lot of pre-loved/ overstock from fast-fashion brands
- 5 - Its mixed, we sell some vintage, some trends - whatever comes in really
- 6 No - most of our items are trend based, mostly unsold stock from fast-fashion brands
*Select the answer which best describes where your brand is today

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Q1 Are you running a beauty product business? (We Create New Products)
- No - This does not apply to our business
- 1 - Yes, our brand is focused on creating eco-friendly, toxic free, natural products
- 2- Mostly, the majority of our collection, or at least 80% is
- 3- Almost, almost 70% of our range is
- 4 - No quite, only about about 50% of our products are
- 5 - Its mixed, we sell some which are eco-friendly, toxic free, natural products and some that are not
- 6 No - most of our items do not meet the criteria of: eco-friendly, toxic free and natural ingredients
*Select the answer which best describes where your brand is today

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Q2 Can you demonstrate that you are focused on high-quality: craftsmanship/materials/service?
- 1 - yes, our website clearly demonstrates this is the case for all of our products/services (and we have a page that shows this)
- 2 - yes, our website clearly demonstrates this is the case for 80% of our products/services
- 3 - yes, our website clearly demonstrates this is the case for 70% our products/services
- 4 - Not quite we have a way to go, at least 50% of our products are not designed for long-term use
- 5 - No, most of our items have not been designed for long term use or re-use, but we're working towards changing that
- 6 - No, most of our items have not been designed for longevity, or re-use / we don't offer high quality services
*Select the answer which best describes where your brand is today

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Q3 Does your brand aesthetics fit a high-end aesthetic with a luxury look and feel?
- No - This does not apply to our business
- No - but we offer a high-end service, such as luxury fashion styling, alterations or beauty services/treatments
- 1 - Definitely we have already been featured in a high end glossy (such as Vogue, ELLE, Harper's Bazaar or Tatler)
- 2 - Our products are luxurious but more positioned as everyday luxury, perfect for the pages of Cosmopolitan, Glamour or a Hello Magazine audience
- 3 - Not everything, maybe 50% of our products are considered luxurious and high end
- 4 - Not quite, we would be better suited to indie audiences that read Dazed or i-D
- 5 - No, most of our items are basics, we are not focused on a high end luxury market - we are no frills and good quality basics
*Select the answer which best describes where your brand is today

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Q4 Can you provide evidence that those who work across your supply chain, are fairly paid above a living wage? Are they allowed to be part of a union? Are you able to confirm they have their rights respected (not exploited) and work in clean safe conditions? Do you have evidence of this?
- We are a service so no global supply chains - but we DO allow our employees to be part of a union, and provide clean safe conditions for them to work in, and can confirm they are paid a living wage and are entitled to other benefits
- 1 - Yes, we have each of these points this broken down and clearly shown on our website (we believe in transparency all the way!)
- 2 - Yes, we have much of this information available (but we need to go into more detail and we will do this )
- 3 - Yes, we have a brief summary of some of the points on our website (but we could do much better to prove this))
- 4 - Not quite, we combined a few sentences about this into our ethics & sustainability page and it probably needs work...
- 5 - No, we haven't got this in place yet (but we are aware it's important it's on our to do list)
- 6 - We don't feel it is necessary to share this with our customers or provide information like this on our website
*Select the answer which best describes where your brand is today
Please share the link to published information on your website support your answer

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Q5 Do you show evidence of responsible product/material/ingredient sourcing on your website? This includes sharing factories and suppliers, as well as any service providers.
- No - This does not apply to our service based business
- 1 - Yes, it's on our website, we have addressed each and every point, we are super transparent about all of this (and we're always looking to improve our reporting)
- 2- Yes, we covered some of this information available (but we could go into more detail and we will work on this )
- 3 - Yes, we have a brief summary of a few points you mentioned, but not all is on our website (but we know we need to share this)
- 4 - Not quite, we combined a few sentences about this into our ethics & sustainability page - and feel this is more than enough
- 5- No, not yet, we haven't got this in place (but it's on our to do list)
- 6 - No, we haven't got this in place as we don't feel like we need to provide this information to our customers
*Select the answer which best describes where your brand is today

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Q6 Do you have evidence of audits to show your factories/suppliers/partners are conducting their business sustainably and responsibly?
- No - This does not apply to our business
- 1 - Yes, we wouldn't dream of working with a factory/supplier/partner that doesn't have recognised certifications and/or standards in place
- 2 - Yes, some information from our factory/supplier/partners but details aren't always available (we could request more, and we will)
- 3 - Yes, our factory/supplier/partners and meet criteria we've specified and are happy with this (we don't feel we need prove this))
- 4 - No, our factory/supplier/partners have not provided us with any legally recognised certifications, or any such standards or reports (yet)
- 5 - No, we haven't got this in place as we don't feel like we need to do it, or provide this information to our customers about our factory/supplier/partners
*Select the answer which best describes where your brand is today

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Q7 Do you take full responsibility for ethical production and fair labour, as well as sustainable practices throughout your supply chain.
- No - This does not apply to our business
- No - This does not apply to our services, we do adhere to this in the context of our current employees and workplace
- 1 - Absolutely, the buck stops with us, we don't outsource the blame, it's down to us to do business ethically or sustainably, we carry out or own independent checks to be sure
- 2 - Yes, mostly, we do outsource a lot and we trust our suppliers are doing it correctly - we think it's a shared responsibility. We don't carry out any independent checks
- 3 - Sort of - it's a grey area for us, we think our suppliers are responsible for things all out of sight to us - and it's not up to us to carry out any independent checks
- 4 - No way, if we outsource to a supplier it's down to them to act accordingly and we shall not take any blame!
*Select the answer which best describes where your brand is today

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Q8 You can show evidence that you are making an effort to minimise your environmental impact?
- 1 - Yes, it's on our website we are super transparent about all of this (we're always looking to improve our reporting)
- 2 -Yes, we have much of this information available (but we could go into more detail and we will work on this )
- 3 - Yes, we have a brief summary on our website (but we could do much better to report on this)
- 4 - Not quite, we combined a few sentences about this into our ethics & sustainability page and it probably needs work
- 5 - No, not yet, we haven't got this in place (but it's on our to do list)
- 6 - No, we don't feel this is necessary or that our customers care about this information
*Select the answer which best describes where your brand is today

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Q9 Do you use responsible packaging and minimal plastic?
- No - This does not apply to our business
- 1 - Yes, everything is biodegradable, eco-friendly and reusable , we don't cut corners here (evidenced on our website)
- 2 - Mostly, 80% of our products are wrapped, stored or presented in eco-friendly options
- 3 - Almost 70% of our products are wrapped, stored or presented in eco-friendly options
- 4 - Not quite we have a way to go, at least 40-50% of our products are (the rest we're working on with a clear timeline)
- 5 - No, most of our items were not originally designed with responsible packaging in mind (but we're looking to improve)
- 6 - No, our items were not originally designed with responsible packaging in mind and we have no plans address this
*Select the answer which best describes where your brand is today

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Q10 A) Do you use eco-friendly materials in the production of your garments or products?
- No - This does not apply to our services
- 1 - Yes, exclusively (we don't rely on mixed fibres, like 60% GOTS and 40% recycled polyester)
- 2 - Mostly, 80% is made using natural fibres that can decompose or be recycled at the end of life
- 3 - Almost 70% of our products are, the other 30% we are working on
- 4 - Not quite we have a way to go, at least 40-50% of our products are (the rest we're working on with a clear timeline)
- 5 - No, most of our items were not originally designed with responsible production in mind (but we're looking to improve that)
- 5 - No, most of our items were not originally designed with responsible production in mind, we are happy with them as they are 🙂
*Select the answer which best describes where your brand is today

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Q10 B) Do you use eco-friendly and non-toxic ingredients/materials in your products?
- This question is not relevant for my business
- 1 - Yes, exclusively (we don't rely on mixed fibres, like 60% GOTS and 40% recycled polyester)
- 2 - Mostly, 80% is made using natural ingredients that are non-toxic
- 3 - Almost 70% of our products are, the other 30% we are working on
- 4 - Not quite we have a way to go, at least 40-50% of our products are (the rest we're working on with a clear timeline)
- 5 - No, most of our items were not originally designed with this in mind (but we're looking to improve that)
- 5 - No, most of our items were not originally designed with responsible production in mind, we are happy with them as they are. No plans to change 🙂
*Select the answer which best describes where your brand is today

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Q11 Do you use recycled or upcycled materials
- This question is not relevant for my service based business
- I am a service based business that uses recycled materials for marketing etc
- 1 - Yes we only use upcycled materials or deadstock (no virgin materials are ever used)
- 2 - Yes, we use a combination of upcycled and recycled fabrics or materials (that can be recycled further at end of life)
- 3 - Almost, a combination of deadstock materials like polyester, cotton, and rPET (or re-use of glass, plastic or wood etc)
- 4 - Not quite, a small collection is made from deadstock, recycling or upcycling, but most of our things are made from new virgin materials
- 5 - No, we only use the finest, newest materials sourced just for us (we don't upcycle or use recycled materials)
*Select the answer which best describes where your brand is today

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Q12 Do you give clear guidance on how to maintain your products to your customers, for example how to care for polyester garments or recycle the product containers/packaging?
- No - This does not apply to our business
- 1 A) Yes we do and we have a take back scheme in place. It's all clearly signposted on our website and we know that post-consumer waste is partly our responsibility
- 1 B) Yes we do! It's all clearly signposted on our website and we know that post-consumer waste is partly our responsibility
- 2 - No, but it's something we will look at and try and implement
- 3 - No, because that's the responsibility of the customer after purchase
*Select the answer which best describes where your brand is today

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Q13 Do you have a clear recycling and or take-back scheme in place for end-of-life products or packaging?
- No - This does not apply to our service based business
- 1 A) Yes and we've partnered with recycling points/ and or accept the return of items for recycling (all on our website)
- 1 B) No, because it is not viable for us, but in lieu of being able to do it we have clearly signposted resources + places that will accept and recycle our products
- 2 - Not yet, but it's something we can look at
- 3- We are not interested in doing this, we feel this is the customers responsibility
*Select the answer which best describes where your brand is today

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Q14 Are working towards at least 1 of the United Nations Sustainable Development Goals (SDGs) and have defined your targets?
- 1. A) Yes - we have clearly mapped out our SDG goals and targets, all of which is clearly marked on our website (and we have started to report on these)
- 1 B) Yes - we have defined the SDG goals that align with our business but we do not report on these (we have this on our website)
- 2. No - We'll be honest, we don't really know what the SDGs are and how to incorporate them into our business
- 3. The SDGs and working within targets set out by the United Nations are extra steps we are not willing to incorporate into our business right now
*Select the answer which best describes where your brand is today
Please list the SGDs and the targets you are working towards:

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Q15 Do you work with certified materials (such as GOTs certified organic cotton or certified organic ingredients in beauty products)
- This question is not relevant for my service based business
- 1. Yes - we only work with certified or natural materials / ingredients (see our website)
- 2. Yes and No - We work with a combination or organic and lot of reclaimed materials (so it's hard to know)
- 3. No - We use a lot of polyester and other materials that aren't certified unfortunately and there is possible use of toxic chemicals in the production process
- 4. No - We use some natural derived ingredients but also use additives and synthetic fragrances, not everything we use in our beauty products are certified or organic unfortunately
*Select the answer which best describes where your brand is today - and upload your certifications if you have any
Please upload your certifications
Drop files here or

Max. file size: 50 MB.

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Q16 Have your products (or services) already been reviewed by our Founder Roberta Lee and/or featured in her style gudies?
- 1. Yes - we did and her review is live on her website/ and or social media
- 2. It's in progress - We did send some items to her and are currently awaiting our review to be published
- 3. No - We have not sought it out from her, but we would be interested in being reviewed if we get discount as an EBD member
- 4. No - We because we have no budget to pay for things like this
- 5. No - We have not sought it out from her as we do not value see the value in paying others to promote our brand
*Select the answer which best describes where your brand is today - and copy any links to prove you've been reviewed for our team to check
Please add the link to a review she has done for you:

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We expect you to update your EBD score every year at Membership renewal.

Brands with great progress will be highlighted in our newsletter and appear in features on our website.

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