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Register TO join Ethical Brand Directory
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First Name
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Last Name
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Email
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Company Position
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Contact Number
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Brand Name
*
Brand Website
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Number of Employees
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Referral source
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FAQ Pages
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FAQ
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What type of business do you run?
1. A Personalised Service (Like Styling, Repairs & Alterations)
2. A Rental Service (Clothing Rentals)
3. A Refill Service (Cleaning & Beauty Products)
4. Product Based (We Create New Products)
5. Product Based (We Create New Products Made to Order ONLY)
6. Product Based (We Create New Fashion Products Out of Old Things)
7. Product Based (Beauty Products)
8. Product Based (Reseller / Preloved / Vintage)
9. Product & Service Based (Reseller & Rentals))
*Select the answer which best describes what your brand does
Q1 Are you running a service-only based business? (Like Styling, Repairs & Alterations)
No - This does not apply to our business
1. Yes - Our brand is focused on delivering services that are sustainably focused, preventing waste and promoting a circular economy
2- Mostly, the majority of services are sustainably focused
5 No - most of our services are not concerned with sustainability or circularity
*Select the answer which best describes where your brand is today
Q1 Are you running a rental service? (Clothing Rentals)
No - This does not apply to our business
1. Yes - Our brand is focused on timeless and seasonless rentals that aren't led by trends
2- Mostly, the majority of our rental collection, or at least 80% is not led by trends
3- Almost, almost 70% of our rental range is seasonless and is not led by trends
4 - No quite, only about about 50% of our rental collections are seasonless and the rest is trend led
5 No - most of our rental items are trend based and we have a high-stock turnover to keep up with trends
*Select the answer which best describes where your brand is today
Q1 Are you running a refill service (Cleaning & Beauty Products)
No - This does not apply to our business
1. Yes - Our business is focused on eco-friendly, non-toxic, plastic free products
2- Mostly, the majority of our collection, or at least 80% is eco-friendly, non-toxic and plastic free
3- Almost, almost 70% of our range is is eco-friendly, non-toxic and plastic free
4 - No quite, only about about 50% of our collectionis eco-friendly, non-toxic and plastic free
5 No - most of our items have mixed credentials, not all of them we can verify, some may contain non-organic ingredients, could contain some toxins (but may be also be vegan or cruelty free), we have many items that come in non-recyclable plastic
*Select the answer which best describes where your brand is today
Q1 Are you running a fashion-based business? (We Create New Products)
No - This does not apply to our business
1. A) Yes - Our brand is focused on creating timeless and seasonless products that aren't led by trends
2- Mostly, the majority of our collection, or at least 80% is available all year round
3- Almost, almost 70% of our range is seasonless and available all year
4 - No quite, only about about 50% of our products are seasonless and available all year
5 - Its mixed, we sell some trends, mostly timeless designs + we include made to order
6 No - most of our items are trend based and goes out of stock quite quickly, and we bring in new stock which sells out fast
*Select the answer which best describes where your brand is today
Q1 Are you a fashion Reseller? ( Over stock / Preloved / Vintage)
No - This does not apply to our business
1. A) Yes - Our brand is focused on selling timeless and seasonless products that aren't led by trends, largely vintage + high-quality pre-loved pieces
2- Mostly, the majority of our products, or at least 80% is high-quality pre-loved pieces
3- Almost, almost 70% of our range is seasonless and focused on high quality
4 - No quite, only about about 50% of our pieces are seasonless and we sell a lot of pre-loved/ overstock from fast-fashion brands
5 - Its mixed, we sell some vintage, some trends - whatever comes in really
6 No - most of our items are trend based, mostly unsold stock from fast-fashion brands
*Select the answer which best describes where your brand is today
Q1 Are you running a beauty product business? (We Create New Products)
No - This does not apply to our business
1 - Yes, our brand is focused on creating eco-friendly, toxic free, natural products
2- Mostly, the majority of our collection, or at least 80% is
3- Almost, almost 70% of our range is
4 - No quite, only about about 50% of our products are
5 - Its mixed, we sell some which are eco-friendly, toxic free, natural products and some that are not
6 No - most of our items do not meet the criteria of: eco-friendly, toxic free and natural ingredients
*Select the answer which best describes where your brand is today
Q2 Can you demonstrate that you are focused on high-quality: craftsmanship/materials/service?
*
1 - yes, our website clearly demonstrates this is the case for all of our products/services (and we have a page that shows this)
2 - yes, our website clearly demonstrates this is the case for 80% of our products/services
3 - yes, our website clearly demonstrates this is the case for 70% our products/services
4 - Not quite we have a way to go, at least 50% of our products are not designed for long-term use
5 - No, most of our items have not been designed for long term use or re-use, but we're working towards changing that
6 - No, most of our items have not been designed for longevity, or re-use / we don't offer high quality services
*Select the answer which best describes where your brand is today
Q3 Does your brand aesthetics fit a high-end aesthetic with a luxury look and feel?
No - This does not apply to our business
No - but we offer a high-end service, such as luxury fashion alterations or beauty services/treatments
1 - Definitely we have already been featured in a high end glossy (such as Vogue, ELLE, Harper's Bazaar or Tatler)
2 - Our products are luxurious but more positioned as everyday luxury, perfect for the pages of Cosmopolitan, Glamour or a Hello Magazine audience
3 - Not everything, maybe 50% of our products are considered luxurious and high end
4 - Not quite, we would be better suited to indie audiences that read Dazed or i-D
5 - No, most of our items are basics, we are not focused on a high end luxury market - we are no frills and good quality basics
*Select the answer which best describes where your brand is today
Q4 Your brand’s products are sold at a fair price point and you can provide evidence that shows that those who work across your supply chain, are paid above a living wage? Are allowed to be part of a union, have rights and work in clean safe conditions
No as we are a service - but we DO show that our employees are allowed to be part of a union, have rights and work in clean safe condition
1 - Yes, we have each of these points this broken down and clearly shown on our website (we believe in transparency all the way!)
2 - Yes, we have much of this information available (but we need to go into more detail and we will do this )
3 - Yes, we have a brief summary of some of the points on our website (but we could do much better to prove this))
4 - Not quite, we combined a few sentences about this into our ethics & sustainability page and it probably needs work...
5 - No, we haven't got this in place yet (but we are aware it's important it's on our to do list)
6 - We don't feel it is necessary to share this with our customers or provide information like this on our website
*Select the answer which best describes where your brand is today
Please share the link to published information on your website support your answer
Q5 Do you show evidence of responsible sourcing, your measures for defining it? And are you sharing factories and supplier information on your website?
No - This does not apply to our business
1 - Yes, it's on our website, we have addressed each and every point, we are super transparent about all of this (and we're always looking to improve our reporting)
2- Yes, we covered some of this information available (but we could go into more detail and we will work on this )
3 - Yes, we have a brief summary of a few points you mentioned, but not all is on our website (but we know we need to share this)
4 - Not quite, we combined a few sentences about this into our ethics & sustainability page - and feel this is more than enough
5- No, not yet, we haven't got this in place (but it's on our to do list)
6 - No, we haven't got this in place as we don't feel like we need to provide this information to our customers
*Select the answer which best describes where your brand is today
Q6 Do you have evidence of audits to show your factories/suppliers/partners are conducting their business sustainably and responsibly?
No - This does not apply to our business
1 - Yes, we wouldn't dream of working with a factory/supplier/partner that doesn't have recognised certifications and/or standards in place
2 - Yes, some information from our factory/supplier/partners but details aren't always available (we could request more, and we will)
3 - Yes, our factory/supplier/partners and meet criteria we've specified and are happy with this (we don't feel we need prove this))
4 - No, our factory/supplier/partners have not provided us with any legally recognised certifications, or any such standards or reports (yet)
5 - No, we haven't got this in place as we don't feel like we need to do it, or provide this information to our customers about our factory/supplier/partners
*Select the answer which best describes where your brand is today
Q7 Do you take full responsibility for ethical production and fair labour, as well as sustainable practices throughout your supply chain.
No - This does not apply to our business
No - This does not apply to our business, we we do adhere to this in the context of our current employees and workplace
1 - Absolutely, the buck stops with us, we don't outsource the blame, it's down to us to do business ethically or sustainably, we carry out or own independent checks to be sure
2 - Yes, mostly, we do outsource a lot and we trust our suppliers are doing it correctly - we think it's a shared responsibility. We don't carry out any independent checks
3 - Sort of - it's a grey area for us, we think our suppliers are responsible for things all out of sight to us - and it's not up to us to carry out any independent checks
4 - No way, if we outsource to a supplier its down to them to act accordingly and we shall not take any blame!
*Select the answer which best describes where your brand is today
Q8 You can show evidence that you are making an effort to minimise your environmental impact?
1 - Yes, it's on our website we are super transparent about all of this (we're always looking to improve our reporting)
2 -Yes, we have much of this information available (but we could go into more detail and we will work on this )
3 - Yes, we have a brief summary on our website (but we could do much better to report on this)
4 - Not quite, we combined a few sentences about this into our ethics & sustainability page and it probably needs work
5 - No, not yet, we haven't got this in place (but it's on our to do list)
6 - No, we don't feel this is necessary or that our customers care about this information
*Select the answer which best describes where your brand is today
Q9 Do you use responsible packaging and minimal plastic?
1 - Yes, everything is biodegradable, eco-friendly and reusable , we don't cut corners here (evidenced on our website)
2 - Mostly, 80% of our products are wrapped, stored or presented in eco-friendly options
3 - Almost 70% of our products are wrapped, stored or presented in eco-friendly options
4 - Not quite we have a way to go, at least 40-50% of our products are (the rest we're working on with a clear timeline)
5 - No, most of our items were not originally designed with responsible packaging in mind (but we're looking to improve)
6 - No, our items were not originally designed with responsible packaging in mind and we have no plans address this
*Select the answer which best describes where your brand is today
Q10 A) Do you use eco-friendly materials in the production of your garments or products?
This question is not relevant for my business
1 - Yes, exclusively (we don't rely on mixed fibres, like 60% GOTS and 40% recycled polyester)
2 - Mostly, 80% is made using natural fibres that can decompose or be recycled at the end of life
3 - Almost 70% of our products are, the other 30% we are working on
4 - Not quite we have a way to go, at least 40-50% of our products are (the rest we're working on with a clear timeline)
5 - No, most of our items were not originally designed with responsible production in mind (but we're looking to improve that)
5 - No, most of our items were not originally designed with responsible production in mind, we are happy with them as they are 🙂
*Select the answer which best describes where your brand is today
Q10 B) Do you use eco-friendly and non-toxic ingredients/materials in your products?
This question is not relevant for my business
1 - Yes, exclusively (we don't rely on mixed fibres, like 60% GOTS and 40% recycled polyester)
2 - Mostly, 80% is made using natural ingredients that are non-toxic
3 - Almost 70% of our products are, the other 30% we are working on
4 - Not quite we have a way to go, at least 40-50% of our products are (the rest we're working on with a clear timeline)
5 - No, most of our items were not originally designed with this in mind (but we're looking to improve that)
5 - No, most of our items were not originally designed with responsible production in mind, we are happy with them as they are 🙂
*Select the answer which best describes where your brand is today
Q11 Do you use recycled or upcycled materials
This question is not relevant for my business
1 - Yes we only use upcycled materials or deadstock (no virgin materials are ever used)
2 - Yes, we use a combination of upcycled and recycled fabrics or materials (that can be recycled further at end of life)
3 - Almost, a combination of deadstock materials like polyester, cotton, and rPET (or re-use of glass, plastic or wood etc)
4 - Not quite, a small collection is made from deadstock, recycling or upcycling, but most of our things are made from new virgin materials
5 - No, we only use the finest, newest materials sourced just for us (we don't upcycle or use recycled materials)
*Select the answer which best describes where your brand is today
Q12 Do you give clear guidance on how to maintain your products to your customers, for example how to care for polyester garments or recycle the product containers /packaging?
1 A) Yes we do and we have a take back scheme in place. It's all clearly signposted on our website and we know that post-consumer waste is partly our responsibility
1 B) Yes we do! It's all clearly signposted on our website and we know that post-consumer waste is partly our responsibility
2 - No, but it's something we will look at and try and implement
3 - No, because that's the responsibility of the customer after purchase
*Select the answer which best describes where your brand is today
Q13 Do you have a clear recycling and or take-back scheme in place for end-of-life products or packaging?
1 A) Yes and we've partnered with recycling points/ and or accept the return of items for recycling (all on our website)
1 B) No, because it is not viable for us, but in lieu of being able to do it we have clearly signposted resources + places that will accept and recycle our products
2 - Not yet, but it's something we can look at
3- We are not interested in doing this, we feel this is the customers responsibility
*Select the answer which best describes where your brand is today
Q14 Are working towards at least 1 of the United Nations Sustainable Development Goals (SDGs) and have defined your targets?
1. A) Yes - we have clearly mapped out our SDG goals and targets, all of which is clearly marked on our website (and we have started to report on these)
1 B) Yes - we have defined the SDG goals that align with our business but we do not report on these (we have this on our website)
2. No - We'll be honest, we don't really know what the SDGs are and how to incorporate them into our business
3. The SDGs and working within targets set out by the United Nations are extra steps we are not willing to incorporate into our business right now
*Select the answer which best describes where your brand is today
Please list the SGDs and the targets you are working towards:
Q15 Do you work with certified materials (such as GOTs certified organic cotton or certified organic ingredients in beauty products)
This question is not relevant for my business
1. Yes - we only work with certified or natural materials / ingredients (see our website)
2. No - We work with a lot of reclaimed materials (so it's hard to know)
3. No - We use a lot of polyester and other materials that aren't certified unfortunately and there is possible use of toxic chemicals in the production process
4. No - We use some natural derived ingredients but also use additives and synthetic fragrances, not everything we use in our beauty products are certified or organic unfortunately
*Select the answer which best describes where your brand is today - and upload your certifications if you have any
Please upload your certifications
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Q16 Have your products (or services) already been reviewed by our Founder Roberta Lee and/or featured in her style gudies?
1. Yes - we did and her review is live on her website/ and or social media
2. It's in progress - We did send some items to her and are currently awaiting our review to be published
3. No - We have not sought it out from her, but we would be interested in being reviewed if we get discount as an EBD member
4. No - We because we have no budget to pay for things like this
5. No - We have not sought it out from her as we do not value see the value in paying others to promote our brand
*Select the answer which best describes where your brand is today - and copy any links to prove you've been reviewed for our team to check
Please add the link to a review she has done for you:
Q17 Do you have a clear ethics page that details how your business is run, and what ethics means to you so your customer can understand how you operate?
1. Yes - we do have page(s) on our website for this
2. No - We do not have pages in place for this (yet, but we will)
3. No - We do not feel it is necessary for our business
*Select the answer which best describes where your brand is today
Please add the link to your ethics page for us to review:
Q17.1 Do you show broad ethnic representation across your marketing?
1. Yes - we use models from diverse ethnic groups
2. No - We do not we use models from diverse ethnic groups - yet but we are working on this
3. No - We do not feel it is necessary for our business
*Select the answer which best describes where your brand is today
Q17. 2 Do you consider your brand to be size inclusive in terms of models used and the size your garents go up to?
1. Yes - we use models with diverse body shapes and all of sizes from petite to XXL
2. No - We do not use a range of models with diverse body shapes and all of sizes - yet but we are working on this
3. No - We do not feel it is necessary for our business
*Select the answer which best describes where your brand is today
Q18 Do you have a clear sustainability page that details how your business is run, and what sustainability means to you with regards to how your products are made, and how your business operates?
1. Yes - we do have a dedicated page(s) on our website that clearly articulate how we operate sustainably, with explanations and supporting evidence
2. No - We do not have a dedicated pages in place for this (but we are working on it)
3. No - we just mention it briefly on our about us page
4. No - we have nothing at all in place
*Select the answer which best describes where your brand is today
Please add the link to your sustainability page for us to review:
19 - Anything else you'd like to share with us?
* Thank you for taking the time to share where you are on your journey towards building a business that is kind to people and our planet.
Q.20 What areas of support interest you the most?
1. Building Brand Awareness across the UK, EU and US
2. Business Strategy & Business Development Support
3. Communicating Impact Without Greenwashing
4. Hands On Help With Day to Day Business Tasks
5. Reporting Against the Sustainable Development Goals
6. Community Support & Accountability
7. Ethical Brand Collaboration
8. PR opportunities
9. Working with Stylists & Influencers
*Select the most important areas for your brand
Please detail the support you looking for by being part of EBD
* Thank you for taking the time to share where you are on your journey towards building a business that is kind to people and our planet.
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