ETHICAL BRAND NETWORK MEMBERSHIP OPTIONS & FAQs
everything you need to know about JOINING with us
The Ethical Brand Directory has grown and evolved. We now offer 3-core services to help ethical businesses get found and grow:
We have now created multiple options for membership to our The Ethical Brand Directory community – or a simple one time listing fee.
Our focus is supporting as many small businesses as possible do things the right way putting ethics & sustainability at the heart of it – you can find hours of content on our The Ethical Brand Academy.
CONTENT CREATION SERVICE
If you what to get found in search engines you need to produce GREAT content that is optimised for SEO and speaks to your target customers. We offer affordable packages that deliver high-performing blogs that will bring you organic traffic – and we help promote them for you.
All our services have developed to help ethical businesses get more brand exposure to get more targeted traffic, we help you understand how to generate more sales and make more money. We offer affordable access to all the tools you need to succeed as an ethical and sustainable business.
We understand the challenges small business face which is why our ecosystem of services are all interconnected, we’ve partnered with other experts and ecommerce platforms to make life easier and less overwhelming for you.
This page will take you through our journey step by step… and answer all the questions you may have.
FREQUENTLY ASKED QUESTIONS: MEMBERSHIP
Costs vary and are subject to change. Please see membership options for each of our membership packages. Visit our membership services pages for the most up to date prices.
We offer a simple basic membership for the Directory, and a basic monthly subscription fee for the Academy.
We have a PLUS membership option, which upgrades Directory Plus members to get access to the Academy, and the private members community.
For the Academy Plus you get access to the the private members community.
For Pro Members, and extra £200 credit is added on top of the Plus package. Quarterly masterminds are also included worth £1000
We have 3 options:
Basic listing £99
This is low cost fee which includes a listing in our directory.
Directory Plus £250 per year
A brand listing with marketing throughout the year. This includes access to our private members community, access to Ethical Brand Academy and X4 quarterly masterminds each year.
Pro membership £480 per year
A pro brand listing with priority marketing throughout the year. This includes access to our members private community, access to Ethical Brand Academy and X4 quarterly masterminds each year. Plus £200 credit that can be used for 1:1 coaching sessions with our founder.
To get the most up-to-date overview of our membership perks and the annual fees, please see the Membership Page. Our FAQs section may not always show the most up to date price plans.
This service has been decommissioned, after much consideration we realised we are not set up to handle ecommerce, it’s not what we love, so we are sticking to what we know and do best.
We still plan to offer pop-ups across Londons (reserved for plus & pro directory members only).
We have now entered partnerships with other ecommerce platforms that share our values, so we can get our brands more exposure.
Academy access give you the freedom to access our expert training sessions, with step by step how to tutorials on how to implement tasks you need to do in your business.
To get the most up-to-date overview of our membership perks and the monthly and annual fees, please the Membership page.
No and Yes. We don’t offer any try before you buy options for the Directory.
But you can opt for a different membership at a lower cost with reduced benefits to get started.
We DO offer some free training modules on the Academy, and you can opt out of the monthly subscription fee at any time.
No, you can mix and match to suit your needs.
Pro Membership to the Directory includes the option to sell at our Pop-Ups, it also includes access to the Academy.
You’d could do either: Basic Directory Listing + Academy Basic on a monthly subscription.
Invest £480 for the year and get:
Pro Listing & prioritised marketing exposure, access to the Academy, X 4 Masterminds per year, plus £200 credit to spend on Content Creation Services or 1:1 coaching.
We don’t offer discounts any more as our pricing is so competitive and offer incredible value
Apply Now for Directory Membership
Join our Directory. Fill our short application and simple assessment form today!
Q. HOW DO YOU HELP ETHICAL BRANDS?
Meet Giovanna, the founder of Luxury handbag brand The Morphbag by GSK, one of our lovely members. She shares her experience of working with us since 2019 and explains how her membership with us has helped her grow her business.
"I HAVE HAD AN IMMENSE HELP ON EVERY ASPECT OF MY
BUSINESS AND I WILL CERTAINLY RENEW MY MEMBERSHIP AGAIN NEXT YEAR"
Join the Academy Today
Get access to all the tools and support you need to build a better business. Even if you’re just starting out or transitioning towards an ethical & sustainable business model – we’ve got you covered.
FREQUENTLY ASKED QUESTIONS: Onboarding
Not too difficult if you have all your company documentation, supplier audits and proof of certifications to hand!
You will need all your company data, documents, certificates and generally any proof of auditing factories and suppliers. The form allows you to upload content and our system will allocate a score based on your answers.
Our team will check your supporting evidence. Your profile will be sent to our founder Roberta Lee to review your brand’s honesty, transparency and aesthetic – and then decide if she will approve.
We will then take payment and start the mostly automated onboarding process for building your listing – and then selecting which of your product range is right for our boutique.
As a directory member your products will be highlighted on our website + across our marketing, so we will need you to upload digital assets into a folder for us.
With regards to the Boutique – it should be a simple plug and play scenario where we push and pull data from your existing shop.
Pretty easy. You will need all your company data, documents, certificates and generally any proof of auditing factories and suppliers. The form allows you to upload content and our system will allocate a score based on your answers. Our team will check your supporting evidence. If you score meets our criteria, your profile will be sent to our founder Roberta Lee to approve. We will then take payment and start the automated onboarding on your products for our boutique.
We estimate getting your products live in around 7-days (as long as we don’t need any follow up information).
It’s then over to you to start sharing content and letting people know you are on our boutique and a member of the Ethical Brand Network.
You will need all your company data, documents, certificates and generally any proof of auditing factories and suppliers. Tracability of the people you work with through third parties or directly are paid a decent living wage, that you adopt sustainable practices in the production of your products. How you handle toxic waste. You will need to know where your materials come from, how they are made and by who.
Yes, we have several brands who have one hero product, available in different colour ways.
Yes, we are not a vegan Directory or Boutique, but you must not list any fur and any leather must be sourced responsibly. If you are unable to trace where your materials come from it will be hard to prove it wasn’t enethically sourced.
Yes, however we would need a public commitment from you to make a change to your packaging so that it is compostable or fully recyable. We would encourage you to implment a return scheme for customers any plastic packaging, such as moisturiser pots for beauty products.
Q: WHAT COLLABORATION OPPORTUNITIES ARE THERE?
Our founder Roberta Lee is often asked what collaboration opportunities there are for our brands. In this video, she explains the benefits of being a member, as you get access to her network, PR exposure and styling business too.
FREQUENTLY ASKED QUESTIONS: Collaboration OPPORTUNITIES
We give our members preferential treatment and allocate collaboration opportunities to them first. We do not promote brands, or collaborate with brands that are not listed on the Ethical Brand Directory.
With regards to the Ethical Brand Academy we do work with service based businesses that are not listed on the Directory.
We work very closely with our paying brands to ensure they get the best opportunities we can provide. This will vary from sharing the costs of marketing campaigns, group photoshoots, reduced fees for shared exhibiting space at events. Roberta Lee our founder also features her stylists picks in her shoots, recommendations for her clients, on her online course, her styling tips (a downloadable lead magnet), on the TV, on stage and much more.
The Academy provides a space to learn, connect and share ideas with others. There are no restrictions on who you collaborate with or how – it’s totally up to you.
We will facilitate group knowledge sharing sessions, masterminds and more. Academy members get access to a private networking group.
FREQUENTLY ASKED QUESTIONS: MARKETS + REACH
The website is undergoing major SEO improvement, and new sales and marketing funnel rebuilds. When we first started out we were a non-profit project and relied on organic traffic. We used a combination of on and offline activities to reach our audience, such as our founder appearing on major TV broadcasting channels like the BBC and ITV. We relied heavily on Roberta’s frequent appearances on the stage in London to raise our profile too.
In short, Roberta’s work on and offline has always driven our online traffic.
Right now we average between 2,000 – 3,000 unique visitors per month.
Once we have rebuilt our systems and optimised our marketing funnels we intend to significantly boost traffic, by allocating a % of all membership fees towards ad spend.
Our goal is to increase traffic and get in front of our target audience. We intend to see a 10% growth month on month of website traffic across 2021.
We will continue to leverage our founders organic traffic across her website that gets 4,000+ hits per month. The more content she puts out, the more her traffic expands, so will leverage backlinks and referral traffic. With paid ads this reach is always amplified up to 10X.
EBD has over 10K followers on Instagram, over 3K on Twitter, our current engagement rate has dropped due to the changing algorithms.
We average just under a 2% engagement rate. We are working on this with the team at KSV who are key investors in our company. We intend to utilise Pinterest and YouTube as we scale the company. We also intend to invest significant marketing spend on the platforms best suited to our business model.
Social media marketing. Email marketing. Facebook Adverts. Paid Search. In -person and online events, for example, through pop-ups which gave us access to over 55k consumers and Pure London, as well as PR exposure through Roberta’s media appearances including the BBC, ITV and Harper’s Bazaar, not to mention her VIP styling which includes influential A-List celebrities.
We are primarily UK focused & but we do get a lot of visitors on our site from Europe. Our second largest audience is US.