Last year Roberta Lee interviewed Léonie Daignault the founder of Gaia & Dubos and asked her why ethics & sustainability in fashion is important and what she is doing in her business to ensure she is as ethical and sustainable as possible. Leonie also shared her vision and hope the fashion industry 10-years from now. This year Gaia & Dubos are pushing their collection and capabilities even further. They launched their Kickstarter campaign on the 18th of October 2018 and are offering their best-selling products and gift cards at discounted prices (up to 70% off retail prices) ahead of the Christmas rush. What an amazing time to grab an ethical bargain and support the brands that care!
How ethical and sustainable can a fashion brand be?
Last year Roberta Lee interviewed Léonie Daignault the founder and asked her why ethics & sustainability in fashion is important and what she is doing in her business to ensure she is as ethical and sustainable as possible. Leonie also shared her vision and hope the fashion industry 10-years from now. See video below:
We asked Leonie to why she’s decided to do a kickstarter now:
“So far, we have been making everything by hand, which takes a tremendous amount of time, effort and money. Gaia & Dubos is now running a crowdfunding campaign to cope with increasing demand and be able to offer its sustainable products to even more women around the world. The money raised and the volume of orders will allow us to have our products made in a small ethical factory based in Quebec, Canada”
More ethical brands are turning to crowdfunding
It’s clear that demand for more conscious clothing is rising. The consciousness awakening that we hoped for is now starting to gain traction. So we are delighted to see the rise in crowdfunding campaigns amongst ethical fashion brands, more recently we saw Where Does It Come From do one too – this is exactly how the conscious consumer has a voice, we can vote with our wallets and support the brands that are aligned with our values. It’s clear that Leonie, the founder of Gaia & Dubos is very passionate about ethics and sustainability in her clothing line, it’s no wonder then that – ELLE Canada stated: “For Gaia & Dubos, sustainable fashion is as much about emotion as it is about environmentalism.” – we couldn’t agree more.
We appreciate that it’s not always an affordable option for everyone to buy from ethical brands – however backing them during a crowdfunding campaign is a great way to get your hands on high quality ethical clothing at a really competitive price. Gaia & Dubos are offering up to 70% off their usual retail price. Let’s take a look at some of their pieces and why they are considered one of the world’s most sustainable luxury brand!
A stylist’s perspective on sustainable fashion
Roberta Lee our founder and sustainable stylist commented on the Gaia & Dubos brand and said: “Sustainable fashion isn’t just about clothes that are responsibly made, of course that is very important…sustainable fashion is about long-lasting style that can stand the test of time, lasting a decade or two in your wardrobe without making you look dated. The key to a truly sustainable wardrobe is knowing your signature style and buying pieces that you will wear again and again. Gaia & Dubos create a feminine, modern aesthetic that will stand the test of time. They are true investment pieces”
For Gaia & Dubos The Details Matter….
So don’t delay if you’re looking for a brand that’s aligned with your values, is smart and timeless… SUPPORT THE CAMPAIGN NOW
All the team at Ethical Brand Directory wish G&D the best of luck!