Meet The Team

Roberta Lee

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Founding Partner

Managing Partner, Trainer

Roberta Lee is the founder of Roberta Style Lee, where she works as a sustainable stylist, image consultant, and speaker. She is the founder, creative visionary and driving force behind Ethical Brand Directory. With 17+ years of multidisciplinary marketing, project & people management - her diverse skills enable her motivate the team and drive the project forward. Roberta is passionate about ethical living, proving that ethical and environmentally conscious doesn't mean living a life without luxury or style. She cares about the impact our actions have on each other, animals and the planet. Roberta is responsible for the Ethical Brand Directory strategy, building trusted partnerships and collaborations. Roberta will deliver training and coaching sessions over the course of the year for members of our Ethical Brand Academy.

Dr Rob Wylie

Investment, Partnerships & Funding

Trainer, Trusted Advisor

Rob Wylie has focused on technology commercialisation and impact investing in resource efficiency sectors for over 30 years. He is co-founder and Chairman of a number of impact investment firms including WHEB, Cambridge Agritech and Five Seasons VC. Rob is a board director of several companies promoting reduced chemical use and resource efficiency in agriculture and founder trustee of the Alexandra Wylie Tower Foundation. Rob is the teams Trusted Advisor for all investment, funding and sponsorship opportunities. Rob will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Steve Woody

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Website and Online Systems

Trainer, Trusted Service Partner

Steve Woody is a multi-talented individual who served for 6 years in the UK Army, specialising in communications. He is a published author, speaker and the founder of Online Mastery. He has been a key member of the team since day one - providing the sponsorship we needed and the technical know to get the directory started. Steve is a Trusted Partner and provides technical guidance and advice to the Ethical Brand Directory. Steve will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Utami Giles

Brand Strategy

Trainer

Utami Giles is a marketing professional with experience working with brand development in retail and sustainable materials in the fashion industry. She runs a Consultancy for branding and marketing initiatives around sustainability and eco-related businesses, and is on the board for Chip[s] Board Ltd. Utami has been involved in conversations regarding the overall brand strategy and brand positioning for EBD for 2019 and beyond. Utami will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Akhil Sivanandan

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Sustainability Impact Data

Trainer

Akhil Sivanandan is passionate about sustainability data. He helps companies and people achieve a greener and socially responsible way of doing business. He is the co-founder of Green Story Inc based in Canada. His experience includes strategic advisory for major global firms, public and private companies, non-profits, and the government. Akhil is a Trusted Partner and provides insights and impact data for Roberta Style Lee styling services & Ethical Brand Directory. Akhil will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Dan Pontarlier

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Partner, Digital Strategist

Partner, Trainer

Dan is a college professor and a consultant in sustainability and marketing spanning across the tourism, hospitality, and Fashion. He speaks 6-languages ((English, French, Italian, Catalan, Spanish and Flemish Dutch) and keeps himself busy with his other projects Sustainable-Man.com and the European Sustainable Hospitality Club. Dan has carved out a unique consultant proposition and uses his expertise in social media and digital marketing to promote sustainability. He has almost 15 years of experience working in sustainability-based roles across tourism, hospitality, and fashion. Dan is a recognised face in sustainable men’s fashion space and a passionate ambassador for brands he believes in. He has worked with over 30 sustainable fashion brands, to include Vivienne Westwood and Timberland. Dan joined Ethical Brand Directory in January 2020 as Partner and Digital Strategist. He is responsible for the digital strategy and EBD's online presence.