Meet The Team

Ethical Brand Directory has grown into a team! We are proud to have a small team of part-time volunteers and bloggers help us do more good.

Due to a constantly evolving team - we have decided to publish our teams KPIs and contribution to the project so that you can get an accurate view of the tasks that are undertaken.
Discover who is in our team and what their superpowers are.

We cannot build Ethical Brand Directory alone, so if you've got some skills to give, we'd love to hear from you.

Check out our latest vacancies here


Founder of Ethical Brand Directory

Managing Partner 

Roberta Lee

Roberta Lee is the founder of Roberta Style Lee, where she works as a coach and sustainable stylist. She is the also the founder, creative visionary and driving force behind Ethical Brand Directory. With 17+ years of multidisciplinary marketing, project & people management - her diverse skills enable her motivate the team and drive the project forward.

Roberta is passionate about ethical living, proving that ethical and environmentally conscious doesn't mean living a life without luxury or style. She cares about the impact our actions have on each other, animals and the planet.

Roberta is responsible for managing Ethical Brand Directory and the team.



Investment & Partnerships

Trusted Advisor  

Dr Rob Wylie

Rob Wylie has focused on technology commercialisation and impact investing in resource efficiency sectors for over 30 years. He is co-founder and Chairman of a number of impact investment firms including WHEB, Cambridge Agritech and Five Seasons VC.

Rob is a board director of several companies promoting reduced chemical use and resource efficiency in agriculture and founder trustee of the Alexandra Wylie Tower Foundation.

Rob is the teams Trusted Advisor for all investment and sponsorship opportunities.


Development & Technical Support

Trusted Partner 

Steve Woody

Steve Woody is a multi-talented individual who served for 6 years in the UK Army, specialising in communications. He is a published author, speaker and the founder of Online Mastery.

He has been a key member of the team since day one - providing the sponsorship we needed and the technical know to get the directory started.

Steve is a Trusted Partner and provides technical guidance and advice to the Ethical Brand Directory.


Social Influence

Trusted Partner 

Besma Whayeb

Besma Whayeb is a experienced lifestyle blogger and influencer at Curiously Conscious. She’s been seeking kinder ways to live across clean beauty, ethical fashion, healthy food, eco travel and more since 2014.

She is professional writer and recently founded of the Ethical Influencer, a digital community devoted to doing good.

Besma Joined Ethical Brand Directory in July 2018 as a Trusted Partner to advise on our influencer and marketing strategy for 2019 and beyond.

*Besma's role is inactive at present and she will begin contributing to EBD from January


Brand Strategy

Trusted Partner 

Utami Giles

Utami Giles is a marketing professional with experience working with brand development in retail and sustainable materials in the fashion industry. She runs a Consultancy for branding and marketing initiatives around sustainability and eco-related businesses, and is on the board for Chip[s] Board Ltd.

Utami began talks to work with Ethical Brand Directory in July 2018 as a Trusted Partner to help advise on the overall brand strategy and brand positioning for 2019 and beyond.

*Utami's role is inactive at present and she will begin contributing to EBD from January 2019


Blog & Content Coordinator

Molly Vaid

Molly is an accomplished writer with a passion for sustainability and fashion. Her background is in business journalism and fashion marketing in India. More recently she completed an MA in sustainability from the London College of Fashion. She is a self confessed nomad and works remotely from various locations across the globe - and has been a advocate for Ethical Brand Directory since its launch in London in 2017.

Molly is our content and blog coordinator.


London Events Coordinator

Alessia Cesana

Alessia is the director of Laurel and Yew, a design consultancy specialized in interior design, floral design and events design. She is the host of the “Good Conversations” with Good Works, and a writer and blogger with a particular passion for food and regenerating her hometown of Croydon.

She is a strong advocate that beauty will save the world (however you interpret it) and is currently writing her first book.

Alessia is our events coordinator


Website Admin & Research Assistant

Darko Dimitrovski

Darko is a passionate member of our team and has been with us since the the very beginning.

He is a multi-talented superhero who also works for Roberta Style Lee as well as having a full-time day job working with website coding. Based in Macedonia, he proves that remotes workers rock. He loves football and website development, as well as learning about sustainability.

Darko supports Ethical Brand Directory with a variety of tasks and website administration.


Social Media Assistant

Andrea Meza

Andrea is a start-up business developer and is strongly interested in sustainable & circular fashion. After doing strategy and market intelligence for big companies, she shifted towards business development projects with SaaS Start-ups, leading her to her current job in the fashion industry. In her free time, she likes dancing, Pilates and working on her baby project, she’s passionate about education, the environment and justice.

Andrea is out social media assistant for Twitter.


Assistant Brand Scout

Manuel Muflizovic

Manuel works part time in the luxury hospitality industry and is currently studying at FRA London to become a fashion buyer. He is originally from Germany, and relocated to London for his education and career. His interest in sustainability stems from his ethically conscious mother, particularly around her awareness around fashion. He is passionate about researching and discovering new brands and learning about EBD.

Manuel joined in August 2018 our Assistant Brand Scout.


Business Development Assistant

Delphine Williot

Delphine has experience in sustainability consulting and auditing and advocates for brands with sustainable business models.

She’s passionate about sustainable fashion and promoting a zero waste lifestyle on a day to day basis. Delphine joined the Roberta Style Lee team and Ethical Brand Directory Team as on a 6-month part-time internship in October 2018.

Delphine is our business development assistant - this exciting her role will enable her to gain valuable experience across range of diverse projects.


Ethical Fashion Blogger

Harjit Sohotey-Khan

Harjit is the founder of Jewelled Buddha a clothing brand for the empowered woman - and regularly sells her collection of handpicked artisan goods at pop-up shops and markets across London, as well as online.

She’s passionate about travel, ethics and sustainability.

We are excited to learn more about behind the scenes of a ethical fashion brand and understand just where our money goes, who makes our clothes and why that's important.

Harjit is our ethical fashion blogger.


Vintage Fashion Blogger

Elly Platt

Elly is an ethical fashion and vintage clothes enthusiast on a mission to encourage everyone to love the clothes they own. She loves to make thoughtful purchases that are good for people and the planet.

An accomplished dressmaker, and upcycling fan sees Elly frequently refashioning her existing wardrobe, proving that sustainable style starts at home. She is always on the lookout for vintage treasures and sustainable fashion innovation.

Elly is our vintage fashion blogger.


Sustainable Wedding Blogger

Daniela Degrassi

Daniela is a lifestyle photographer, founder of ethical bridal-friendly brand Annaborgia and editor of The Kind Bride, a resource and inspiration blog for the vegan bride. A naturalized American, who now lives mainly in her native homeland of Italy, and travels to US on a regular basis. She is a passionate sustainable fashion advocate and loves writing, traveling and a collaborative approach towards a more sustainable tomorrow.

Daniela is our sustainable wedding blogger.


Ethical & Frugal Living Blogger

Claire Lyons

Claire is a traditional tree hugger, and wrote and lectured for 15 years in Mental Health Recovery before having her four children.

She now shares her experience to support families looking to save money while also saving the world through her amazing resources and facebook groups: The Frugal Family.

Claire is our ethical and frugal living blogger.


Ethical Evolution Blogger

Evie Hooper

Evie is going through the ethical fashion evolution and has decided to share her diary and experience with us as she evolves and learns more. Every month she will update us on new and exciting discoveries - and give us a sneak peak into her every day life.

We are excited to document her journey and show the truth, conflict, joy, satisfaction and challenges of being a more conscious fashionista.

Evie is our ethical evolution blogger.