Meet The Team

We are very proud of our Ethical Brand Directory team and what we have achieved so far. We look forward to making a positive impact across the next decade and beyond.  We’re always open to collaborations and partnerships – and believe this is crucial for a positive future. 

THE FOUNDER & CEO

ROBERTA LEE

Founder, Chief Visionary, Partnerships & Growth Strategy

Managing Partner

Roberta Lee is the founder of Roberta Style Lee, where she works as a sustainable stylist, consultant, and speaker. She’s appeared on the BBC and ITV and the PURE London stage, she’s also written for Harpers Bazaar, been featured in Refinery 29, the Daily Express and more.

In 2017 she founded Ethical Brand Directory as a simple solution for her styling clients, by 2018 she had launched Ethical Brand Academy (in beta). In 2019 she secured a partnership with the Spirit of Christmas for EBD’s biggest pop-up in front of 55,000 people – moving into pop-up events. And in 2020 she launched the Supporting Small Business Webinars in response to COVID-19 and then launched Ethical Brand Boutique.

Roberta is passionate about ethical living, proving that ethical and environmentally conscious doesn’t mean living a life without luxury or style. She cares about the impact our actions have on each other, animals and the planet.

She is responsible for Ethical Brand Directory’s strategy, building trusted partnerships and collaborations, transitioning away from a non-profit to an impact driven commercial business. 

LEADERSHIP TEAM

Dr Rob Wylie

Investment, Partnerships & Funding
Trainer, Trusted Advisor
Rob Wylie has focused on technology commercialisation and impact investing in resource efficiency sectors for over 30 years. He is co-founder and Chairman of a number of impact investment firms including WHEB, Cambridge Agritech and Five Seasons VC. Rob is a board director of several companies promoting reduced chemical use and resource efficiency in agriculture and founder trustee of the Alexandra Wylie Tower Foundation. Rob is the teams Trusted Advisor for all investment, funding and sponsorship opportunities. Rob has delivered training sessions for the Ethical Brand Academy relating to pitching, raising sponsorship and investment.

Steve Woody

Website and Online Systems
Trainer, Trusted Service Partner
Steve Woody is a multi-talented individual who served for 6 years in the UK Army, specialising in communications. He is a published author, speaker and the founder of Online Mastery (onlinemastery.co.uk/) He provided the sponsorship we needed and the technical know to get the directory started in the early days. Steve is no longer works with Ethical Brand Directory, but will always be remembered as one of the original members of the team! Steve has delivered training SEO sessions which have been recorded and added to the Ethical Brand Academy.
Roshni Durve

Roshni Durve

Advisor: Commercialisation & Growth
Trusted Advisor
Roshni has over nine years of experience within the private equity and impact sectors, with a focus on origination, investor relations, fundraising and corporate strategy and development. Roshni is founder of Auxilium Ventures, an impact investing & advisory firm which supports positive & social impact projects and is a Director at SME Funds Capital, a venture capital firm focused on investing and facilitating investments in the climate impact ecosystem across Africa. Committed to promoting sustainability, Roshni joins EBD with a passion to support the company’s international growth and development strategy. Working with the team on fundraising, growth and commercialisation, Roshni strongly believes in EBD’s values and supports Roberta’s mission of making responsible consumption accessible and taking ethical fashion from a niche to a norm.

Team Members

Darko Dimitrovski

Webmaster + Tech Support
Team Member
Darko is one of our longest serving team members. He has worked his way up from admin support to a website editor, to our new webmaster. He is now fully responsible for managing the websites at Roberta Style Lee and Ethical Brand Directory, making sure everything is optimised, running correctly and quickly resolving any technical issues. Darko is based in Macedonia, loves playing football and enjoys spending time with family and friends. He also enjoys learning about sustainability and trying to live a more conscious lifestyle.
Ethical Brand Directory | Intern | Dayna Welch

Dayna Welch

Project Assistant - (Part-Time)
Team Member
Dayna is an English literature graduate and one of our former superstar content development interns. She is passionate about living a kinder life, towards herself, others and the environment. This philosophy has inspired her to embrace a sustainable lifestyle, from shopping vintage to becoming a more conscious consumer. Dayna has previously worked as an assistant to Roberta Lee, as the RSL content coordinator and is now with us part-time working on selected projects.

OUR AMAZING INTERNS

OUR Academy Trainers

Roberta Lee

Founder, Chief Visionary, Partnerships & Growth Strategy
Managing Partner, Trainer
Roberta Lee is responsible for Ethical Brand Directory’s strategy, building trusted partnerships and collaborations, transitioning away from a non-profit to an impact-driven business. Prior to setting up Roberta Style Lee, Roberta worked in corporate marketing roles, and then went on to work with small start-ups, helping small business owners get set up with a simple strategy, basic systems, and understanding the customer value journey, customer touchpoints and content marketing. She also delivers training and coaching sessions for members of our Ethical Brand Academy.

Dr Rob Wylie

Investment, Partnerships & Funding
Trainer, Trusted Advisor
Rob Wylie has focused on technology commercialisation and impact investing in resource efficiency sectors for over 30 years. He is co-founder and Chairman of a number of impact investment firms including WHEB, Cambridge Agritech and Five Seasons VC. Rob is a board director of several companies promoting reduced chemical use and resource efficiency in agriculture and founder trustee of the Alexandra Wylie Tower Foundation. Rob is the teams Trusted Advisor for all investment, funding and sponsorship opportunities. Rob has delivered training sessions for the Ethical Brand Academy relating to pitching, raising sponsorship and investment.

Steve Woody

Website and Online Systems
Trainer, Trusted Service Partner
Steve Woody is a multi-talented individual who served for 6 years in the UK Army, specialising in communications. He is a published author, speaker and the founder of Online Mastery (onlinemastery.co.uk/) He provided the sponsorship we needed and the technical know to get the directory started in the early days. Steve is no longer works with Ethical Brand Directory, but will always be remembered as one of the original members of the team! Steve has delivered training SEO sessions which have been recorded and added to the Ethical Brand Academy.

Rachel Kan

Founder of Circular Earth
Trainer

Ami Rabheru

Trainer from The Retail Business Hub
Trainer

Toyin Laketu

SEO Consultant at Onwards and Up
Trainer
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