Roberta Lee is the founder of Roberta Style Lee, where she works as a sustainable stylist, consultant, and speaker. She’s appeared on the BBC and ITV and various other European News Channels. Roberta has frequently appeared on the PURE London stage and has been recognised in VOGUE Business for her role as a sustainable stylist.  She’s also written for Harpers Bazaar, been featured in Refinery 29, the Daily Express, and more.

In 2017 she founded Ethical Brand Directory as a simple solution for her styling clients, by 2018 she had launched Ethical Brand Academy (in beta). In 2019 she secured a partnership with the Spirit of Christmas for EBD’s biggest pop-up in front of 55,000 people – moving into pop-up events. And in 2020 she launched the Supporting Small Business Webinars in response to COVID-19 and then launched Ethical Brand Boutique. 

Roberta is passionate about ethical living, proving that being ethical and environmentally conscious doesn’t mean living a life without luxury or style. She cares about the impact our actions have on each other, animals, and the planet.

She is responsible for Ethical Brand Directory’s strategy, building trusted partnerships and collaborations, transitioning away from a non-profit to an impact-driven commercial business when the right investor opportunity presents itself.