Meet The Team

Meet the 2020 Ethical Brand Directory Team.  

Our team is super passionate about sustainability and provides us with a broad range of expertise and insight. We are very proud of what we have achieved so far and look forward to making a positive impact across the next decade and beyond. 

PartnerS

Roberta Lee

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Founder, Chief Visionary, Partnerships & Growth Strategy
Managing Partner, Trainer
Roberta Lee is the founder of Roberta Style Lee, where she works as a sustainable stylist, consultant, and speaker. In 2017 she founded Ethical Brand Directory, in 2018 she launched Ethical Brand Academy (beta) and it's safe to say she is the creative visionary and driving force behind all of its developments to-date. With 17+ years of multidisciplinary marketing, project & people management - her diverse skills enable her to motivate the team and drive the project forward. Roberta is passionate about ethical living, proving that ethical and environmentally conscious doesn't mean living a life without luxury or style. She cares about the impact our actions have on each other, animals and the planet. She is responsible for the Ethical Brand Directory strategy, building trusted partnerships and collaborations, memberships and most importantly selecting which brands will join the EBD family. Roberta will deliver training and coaching sessions over the course of the year for members of our Ethical Brand Academy.

Dan Pontarlier

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Partner, Digital Strategist
Partner, Trainer
Dan is a college professor and a consultant in sustainability and marketing spanning across the tourism, hospitality, and Fashion. He speaks 6-languages ((English, French, Italian, Catalan, Spanish and Flemish Dutch) and keeps himself busy with his other projects Sustainable-Man.com and the European Sustainable Hospitality Club. Dan has carved out a unique consultant proposition and uses his expertise in social media and digital marketing to promote sustainability. He has almost 15 years of experience working in sustainability-based roles across tourism, hospitality, and fashion. Dan is a recognised face in sustainable men’s fashion space and a passionate ambassador for brands he believes in. He has worked with over 30 sustainable fashion brands, to include Vivienne Westwood and Timberland. Dan joined Ethical Brand Directory in January 2020 as Partner and Digital Strategist. He is responsible for the digital strategy and EBD's online presence.

ADVISORS & SPONSORS

Dr Rob Wylie

Investment, Partnerships & Funding
Trainer, Trusted Advisor
Rob Wylie has focused on technology commercialisation and impact investing in resource efficiency sectors for over 30 years. He is co-founder and Chairman of a number of impact investment firms including WHEB, Cambridge Agritech and Five Seasons VC. Rob is a board director of several companies promoting reduced chemical use and resource efficiency in agriculture and founder trustee of the Alexandra Wylie Tower Foundation. Rob is the teams Trusted Advisor for all investment, funding and sponsorship opportunities. Rob will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Steve Woody

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Website and Online Systems
Trainer, Trusted Service Partner
Steve Woody is a multi-talented individual who served for 6 years in the UK Army, specialising in communications. He is a published author, speaker and the founder of Online Mastery. He has been a key member of the team since day one - providing the sponsorship we needed and the technical know to get the directory started. Steve is a Trusted Partner and provides technical guidance and advice to the Ethical Brand Directory. Steve will deliver training sessions over the course of the year for members of our Ethical Brand Academy.
Roshni Durve

Roshni Durve

Advisor: Commercialisation & Growth
Trusted Advisor
Roshni has over nine years of experience within the private equity and impact sectors, with a focus on origination, investor relations, fundraising and corporate strategy and development. Roshni is founder of Auxilium Ventures, an impact investing & advisory firm which supports positive & social impact projects and is a Director at SME Funds Capital, a venture capital firm focused on investing and facilitating investments in the climate impact ecosystem across Africa. Committed to promoting sustainability, Roshni joins EBD with a passion to support the company’s international growth and development strategy. Working with the team on fundraising, growth and commercialisation, Roshni strongly believes in EBD’s values and supports Roberta’s mission of making responsible consumption accessible and taking ethical fashion from a niche to a norm.

Team Members

Darko Dimitrovski

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Website Administrator
Team Member
Darko is one of our longest serving team members. He has worked his way up from admin support to a website editor, to our new webmaster. He is now fully responsible for managing the websites at Roberta Style Lee and Ethical Brand Directory, making sure everything is optimised, running correctly and quickly resolving any technical issues. Darko is based in Macedonia, loves playing football and enjoys spending time with family and friends. He also enjoys learning about sustainability and trying to live a more conscious lifestyle.
Ethical Brand Directory | Intern | Dayna Welch

Dayna Welch

Content Development Assistant at Roberta Style Lee
Team Member
Dayna is an English literature graduate. She is passionate about living a kinder life, towards herself, others and the environment. This philosophy has inspired her to embrace a sustainable lifestyle, from shopping vintage to becoming a more conscious consumer. Combining her love for writing and kind living, Dayna is looking to create content that promotes ethical fashion and inspires people to be sustainable, as well as stylish. She is the Content Development Assistant at Roberta Style Lee & EBD - but will take more of a lead with Roberta Style Lee's content creation, coordination and scheduling.

OUR AMAZING INTERNS

Ikra Uddin

Ethical Brand Directory Volunteer
Intern
Ikra originally graduated from a construction background but quickly found interest within the sustainable fashion industry. Since joining the EBD team this has gone beyond the fashion industry and she now aims to lead a more sustainable and ethical lifestyle to ensure her actions leave a positive impact on the world around her. Ikra works on EBD content creation snd social media engagement.

OUR Academy Trainers

Roberta Lee

Facebook
Twitter
Linkedin
Instagram
Founder, Chief Visionary, Partnerships & Growth Strategy
Managing Partner, Trainer
Roberta Lee is the founder of Roberta Style Lee, where she works as a sustainable stylist, consultant, and speaker. In 2017 she founded Ethical Brand Directory, in 2018 she launched Ethical Brand Academy (beta) and it's safe to say she is the creative visionary and driving force behind all of its developments to-date. With 17+ years of multidisciplinary marketing, project & people management - her diverse skills enable her to motivate the team and drive the project forward. Roberta is passionate about ethical living, proving that ethical and environmentally conscious doesn't mean living a life without luxury or style. She cares about the impact our actions have on each other, animals and the planet. She is responsible for the Ethical Brand Directory strategy, building trusted partnerships and collaborations, memberships and most importantly selecting which brands will join the EBD family. Roberta will deliver training and coaching sessions over the course of the year for members of our Ethical Brand Academy.

Dr Rob Wylie

Investment, Partnerships & Funding
Trainer, Trusted Advisor
Rob Wylie has focused on technology commercialisation and impact investing in resource efficiency sectors for over 30 years. He is co-founder and Chairman of a number of impact investment firms including WHEB, Cambridge Agritech and Five Seasons VC. Rob is a board director of several companies promoting reduced chemical use and resource efficiency in agriculture and founder trustee of the Alexandra Wylie Tower Foundation. Rob is the teams Trusted Advisor for all investment, funding and sponsorship opportunities. Rob will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Steve Woody

Facebook
Twitter
Website and Online Systems
Trainer, Trusted Service Partner
Steve Woody is a multi-talented individual who served for 6 years in the UK Army, specialising in communications. He is a published author, speaker and the founder of Online Mastery. He has been a key member of the team since day one - providing the sponsorship we needed and the technical know to get the directory started. Steve is a Trusted Partner and provides technical guidance and advice to the Ethical Brand Directory. Steve will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Utami Giles

Brand Strategy
Trainer
Utami Giles is a marketing professional with experience working with brand development in retail and sustainable materials in the fashion industry. She runs a Consultancy for branding and marketing initiatives around sustainability and eco-related businesses, and is on the board for Chip[s] Board Ltd. Utami has been involved in conversations regarding the overall brand strategy and brand positioning for EBD for 2019 and beyond. Utami will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Akhil Sivanandan

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Sustainability Impact Data
Trainer
Akhil Sivanandan is passionate about sustainability data. He helps companies and people achieve a greener and socially responsible way of doing business. He is the co-founder of Green Story Inc based in Canada. His experience includes strategic advisory for major global firms, public and private companies, non-profits, and the government. Akhil is a Trusted Partner and provides insights and impact data for Roberta Style Lee styling services & Ethical Brand Directory. Akhil will deliver training sessions over the course of the year for members of our Ethical Brand Academy.

Dan Pontarlier

Facebook
Twitter
Linkedin
Instagram
Partner, Digital Strategist
Partner, Trainer
Dan is a college professor and a consultant in sustainability and marketing spanning across the tourism, hospitality, and Fashion. He speaks 6-languages ((English, French, Italian, Catalan, Spanish and Flemish Dutch) and keeps himself busy with his other projects Sustainable-Man.com and the European Sustainable Hospitality Club. Dan has carved out a unique consultant proposition and uses his expertise in social media and digital marketing to promote sustainability. He has almost 15 years of experience working in sustainability-based roles across tourism, hospitality, and fashion. Dan is a recognised face in sustainable men’s fashion space and a passionate ambassador for brands he believes in. He has worked with over 30 sustainable fashion brands, to include Vivienne Westwood and Timberland. Dan joined Ethical Brand Directory in January 2020 as Partner and Digital Strategist. He is responsible for the digital strategy and EBD's online presence.

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