Ethical Brand Directory

Independent, beautiful ethical and sustainable fashion, beauty and lifestyle brands

Meet Kelsi from New Model Agency #WearingEBD!

Channel 4’s New Model Agency follows a young, diverse and dynamic cast of models represented by the inclusive model agency Zebedee Talent.  Tune in to see the gorgeous Kelsi #WearingEBD in the opening credits!  You can access some exclusive BTS shots of Kelsi here

Check out all the outfits styled by our founder Roberta Lee here

Celebrating Sustainability & Diversity at London Fashion Week

These brands brands were carefully selected by our founder Roberta Lee, London’s Sustainable Stylist to be part of the EBD catwalk in September 23 at LFW. 


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Learn With The Academy

Access training to help you communicate with confidence and grow your business 

GET FOUND ON The Directory

Get discovered on our directory of ethical brands, share your brand values and story

Communication Consulting

We work with our members  to communicate their impact without the fear of greenwashing

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Ethical Brand Directory

The Place to Find Independent Ethical Fashion Brands Doing Good.

Ethical Brand Directory (EBD) is the home to a curated collection of stylist-approved, independent ethical brands. It’s the place to find information resources that help connect, educate, and inspire people (and businesses) to become more active citizens that are respectful to people and the planet.

At Ethical Brand Directory we are proud to provide ethical fashion, eco-friendly beauty brands, and sustainable fashion care and repair services, with a space to showcase their story, values,  products, and services.  

We are an ethical and understanding platform that is inclusive of vegan and non-vegan brands.  We do not discriminate, we welcome diversity and value different perspectives, as we know that a truly inclusive world is one that respects different opinions and ways of life.  We include brands that use leather as a by-product of the food industry as well as brands that use polyester fabrics and some still use single-use plastic.  We leave it to you to decide what values are most important to you. 

All of our brands must get a rating of 51% or more based on our unique scoring system in order to be considered for inclusion in our directory. 


How we score our ethical brands

We carefully review all new brand applications and score them on a wide range of criteria that factor in: 

  • Ethical practices 
  • Diversity  
  • Welfare of workers across the supply chain 
  • Clear communication across their website 
  • Measurable sustainability efforts 
  • Size of the business Vs actions being taken 
  • Reporting against the SDGs
  • Overall honesty about areas that could be improved upon.  
Check out our ETHICS page to see how we define ‘ethics and what’s ethical’ and what we expect from our family of brands. 
You will be taken to the EBD Values page

What we do at Ethical Brand Directory

We connect style-conscious consumers to beautiful ethical fashioneco-friendly beauty brands and sustainable fashion services helping to make the world a better place.   

We provide a simple Ethical Brand Directory to help make it easier for you to discover small independent brands aligned with your values. 

Our family of brands are checked against key criteria that we believe are important  –  it gives us a score that we can use to help our members improve their business practices.   

Our founder Roberta Lee works closely with EBD brands to secure PR opportunities.  From sourcing pieces for celebrities to styling exposure on TV or the runway at London Fashion Week. 

We also understand the challenges small business owners face, so we’ve lowered our membership fees and created more self-service affordable options for struggling brands during the cost-of-living crisis. 

At Ethical Brand Directory we believe that we can live life fully,  conduct business ethically and sustainably,  and minimise our environmental impact without giving up on life’s luxuries.  


Our journey started in 2017…


The Ethical Brand Directory has grown and evolved since we started,  we expanded our services, ran events, hosted global going green summits, ran pop-ups, found investors, changed our business model, sadly lost our investors, had to let go of most of our team, then had to take 2022 to rethink our future…

We’ve gone right back to where we started… being passionate about showcasing and supporting brands with great stories that are making a positive impact.

We’ve simplified everything, we are focused on being a trusted information resource that helps connects conscious citizens to the brands that care. We provide communication and business guidance and consulting to our community.  

Stay in the loop with all the all things sustainable and stylish and get 10% off our founder’s Online Styling Course:

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