Nikki Webb showed us how to ‘power up your organic search strategy with performance data’ for Ethical Brand Academy in her 5th and final part of her SEO Training Series.
Discover her top tips.
NIKKI WEBB, DIGITAL STRATEGIST, FOUNDER OF ETHICLY
Nikki is an expert when it comes to digital marketing, she has 20 years of experience under her belt and is highly experienced in a wide range of e-commerce sectors.
She is also the founder of Ethicly, a new breed of digital marketing agency. Launched in April of this year Ethicly brings together a wide range of experienced freelance professionals to help brands ‘for good’.
HOW TO POWER UP YOUR ORGANIC STRATEGY WITH PERFORMANCE DATA
Nikki covered her fifth and final pillar of SEO ‘performance’ and talked us through the easy ways we can power up our websites organic search strategy using performance data.
ANALYTICS
Nikki highly recommends making use of google analytics. Using google analytics will help you understand your website visitors and deliver better results.
Make sure you are regularly tracking your analytics, get to know them and what your averages are so you can compare quickly and easily.
SEARCH CONSOLE
When surveyed, none of this month’s webinar attendees actually used Google Search Console, but all agreed it was something they needed to implement in their businesses as soon as possible.
Nikki stressed the importance of using Google Search Console in her session, she told us how it is vital to improving your performance. Search console basically provides you with a window into your website’s performance.
You can use the info you receive from search console to really power up your performance, its reporting will help you identify small changes that will have massive effects.
This concludes the final chapter in our SEO webinar series with Nikki Webb.
We would like to extend a massive thank you to Nikki. It has been an honour to have her take the time to share her expertise with us over the past 5 months. We are also delighted to welcome her to our team to work on our digital strategy for 2021.
If you want to watch any of our past webinars you access them all on our re-launched Ethical Brand Academy.