Our founder Roberta Lee, Discussing sustainable fashion on BBC News

On the 1st January 2020 our founder Roberta Lee was invited into the BBC News studio as a sustainable style expert to discuss clothes swapping and sustainable fashion. She was interviewed by news presenter Julian Worricker and shared some of her favourite sustainable brands.  

Roberta Lee, sustainable fashion stylist on BBC News – youtube Clip

Roberta shared some stats about the importance of extending the life of clothes by nine months, which can reduce carbon, water, and waste footprints by around 20-30% each annually (WRAP). This is why clothing swaps are great for keeping clothes in circulation and away from landfill.

She also highlighted some of her favourite sustainable fashion brands (that she personally uses), why they were sustainable and gave viewers a first-hand look at what great quality sustainable items look like.

The White t-shirt company, SUSTAINABLE FASHION BRAND Recommended by roberta lee


A classic white t-shirt made from 100% organic cotton by The White T-Shirt Company, which she recommends as an everyday basic that will surpass #100wears

Use code: Ethical15 for 15% off

From belo, sustainable fashion brand RECOMMENDED BY ROBERTA LEE


The small Sonia pouch by From Belo, which is made from 2 recycled plastic bottles and offcuts from the fashion industry. Each purchase also feeds a person in need in Brazil.

Use Code: RSL10 for 10% off

When it comes to investing in long-lasting pieces, she advised viewers to stop and think before purchasing and to try and support independent brands like those on our directory rather than rushing out to the high street. Our founder always promotes buying pre-loved first if you can, buying, renting and swapping and then if you need to buy something, try and shop ethical instead.

Building a sustainable wardrobe series by sustainable style EXPERT roberta lee

You can find out more about building a sustainable wardrobe, in some of our founder’s blog on her Roberta Style Lee website:

For more information on booking our founder for TV and live speaking gigs please her Press Pack Page – Let us know in the comments what you thought of the interview!



Find your style twin and get shopping online at our sustainable clothes swapping events to support the Fashion Revolution all year round

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