Snide London

Snide London is the hippest new entrant to the ever-increasing UK streetwear and skatewear market. They pride themselves on not being fake. They make well-crafted t-shirts, hooded tops, shorts, and tote bags with a twist: all the logos feature a deliberate but subtle mistake as if they were made by a company that doesn’t fully understand British culture. Their garments are made for dreamers and leaders, who are rebellious and smart. It’s a clever nod, a sly wink, a knowing smile that says “I’m fashionable but I’m not a blind follower”.

Snide’s customers stand out from the crowd. They are members of a select gang that mixes freely in the real world but are able to cock a snook at the mainstream and who recognise each other as just that bit different. Snide London actively promotes sustainability and an environmentally enlightened approach.