mini mioche was founded in 2008 by Alyssa Kerbel after the birth of her daughter. At that time, Alyssa found it very difficult to find great, simple ethically-made basics especially in neutral colours. Drawing upon her decade long experience in the fashion industry, she set about creating her own collection of infant and kids’ fashion basics.
Since that time the company has grown to include two brick & mortar stores located in downtown Toronto and an online shop offering the best premium organic fashion basics and a curated selection of footwear, gear, toys and books for infants and kids.
Sourcing & Supplier Transparency
Mini Mioche believe when it comes to how things are done, it’s not just one thing – every little thing counts and it all adds up to significant positive impact.
Their fabrics are knit locally in Toronto using premium GOTS organic cotton and bamboo. The cotton is grown in India and Korea from non-genetically modified plants, and without the use of synthetic agricultural chemicals such as fertilisers or pesticides. Fabrics are all dyed ethically and locally in Toronto using non-toxic, low impact dyes from natural sources.
All clothing is all made 20 minutes from their downtown Toronto headquarters by people they know, and are paid a fair living wage. They visit factories regularly and consider them a direct extension of their team.
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