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Classic sustainable clothing for women
Beira is a sustainable Scottish brand that creates beautiful, functional, limited-edition, luxury womenswear using the ethical remanufacturing of discarded materials from the luxury fashion industry. Through their circular sourcing strategy, radical price transparency and focus on social justice, their vision is to become a leader in responsible luxury. They aim to excite the conscious consumer market and meet their needs by producing beautiful responsible clothing in a kind and transparent manner and enhancing the lives of the people who make and wear their clothes.
Ethics & Sustainability Overview
Beira’s strategy is to embrace new luxury instead of throwing away fashion, to procure from waste to lower the carbon footprint and impact on landfill. They embrace radical transparency to address fair labour within the industry and invest in the local economy through job creation and retail regeneration – which are fundamental to the values of the brand.
Sourcing & Supplier Transparency Information
Beira manufacture clothing while minimising its impact on the planet by sourcing exclusively from waste and using a process called design-led remanufacturing of reverse resources. This essentially, means they buy waste from the luxury industry, and they let that waste fabric (saved from landfill) lead the design. This allows them to extend resource efficiency and resource value. They further extend this to all packaging and shop fit-out. Beira is proud to source all of its raw materials by embracing the circular economy.
This brand is Pro-actively working towards Positive Change
And is aligned with the following United Nations Sustainable Development Goals:
SDG 12 - Responsible Consumption and Production
SDG 13 - Climate Action
SDG 8 - Decent Work and Economic Growth
This score is based on the EBD brand review process that factor in a wide range of criteria. A brand must score a minimum of 51% to be offered a listing in our directory.
Areas For Development:
- Beira could go into more detail about their company ethics and sustainability practices on a dedicated ethics and sustainability page (this has been recommended to them for action)
- More detail about where they are sourcing deadstock or waste materials from would be welcomed
- Reporting against the SDGs, and very specific targets and publishing progress on their website recommended
Last updated May 2023
No discount code provided
Thoughts from Sustainable Stylist Roberta Lee
Beira creates traditional womenswear designs that are made for those who don’t chase fashion trends. The cuts and styles are not mainstream. The styles will typically appeal to women over 35 – although with thoughtful styling I can see some of the pieces looking a bit chicer, like the Marianna jumpsuit for example, if styled with heels and the right accessories could look very elegant indeed.
You can get more styling tips and sustainable shopping advice from our founder over at robertastylelee.co.uk