The story of the Ethical Brand Directory...


The Ethical Brand Directory (EBD) story

The founder Roberta Lee, also the founder of Roberta Style Lee started her ethical and sustainable journey just a few years ago.

In her role as a stylist she was becoming increasingly frustrated by all the ‘googling’ she had to do to find clothing that was responsibly made, so that she could confidently recommend genuine alternatives to the high street to her styling clients.

After becoming aware of the damaging impact the fashion industry has on the environmental, workers and animals.
She began researching stylish new ethical and socially responsible brands that were:
  • selling products at fair price point that reflected fair wages to workers
  • evidence of responsible sourcing and development, manufacturing and distribution
  • An effort to minimising their environmental impact
  • Giving back to good causes.

Roberta invested a great deal of time researching beautiful brands, getting to know the founders, understanding their why, sampling and reviewing their products to get an idea of what alternatives were out there. 
Once she found those that passed the her high ethical, sustainable and aesthetic expectations, they ended up on a spreadsheet. That spreadsheet  ended up as the beta directory on the Roberta Style Lee website. 
What started as a genuine passion project has blossomed into not only a directory,  but a vibrant community and the host of London and online events. The goal of Ethical Brand Directory has evolved into a vehicle to inspire and raising the profile of ethical and sustainable living – and of course showcase a curated collection of timeless, capsule worthy responsible fashion and lifestyle products. 

The Ethical Brand Directory platform is ran as a non-profit with the support of the founding sponsors: Roberta Style Lee and Online Mastery Limited.

What started as a genuine passion project has blossomed into not only a directory,  but a vibrant community and the host of London and online events. The goal of Ethical Brand Directory has evolved into a vehicle to inspire and raising the profile of ethical and sustainable living – and of course showcase a curated collection of timeless, capsule worthy responsible fashion and lifestyle products.

The Ethical Brand Directory platform is ran as a non-profit with the support of the founding sponsors: Roberta Style Lee and Online Mastery Limited.

Today it operates and relies on the support, kindness and generosity of volunteers. We charge a small fee for listings advertising and offer affordable sponsorship options.  We have a team of 3+ volunteers and a blogging team of 6+ and are always looking for more people to join us.

Join on Instagram, Twitter and facebook – we are always interested in connected with likeminded individuals.

 
EBD Conscious Consumers Club
Facebook group · 52 members
Join Group
Welcome to the new Conscious Consumers Club. A place for anyone with an interest in sustainable living and supporting ethical brands.
 

Ethical Brand Directory Vision


To connect the conscious consumer to brands that care and provide the ethical brand community with the opportunity to thrive, so together, we can all do more good.

The directory has been designed to showcase beautiful clothing, beauty and lifestyle products and services produced by brands who:

  • Strive to create a positive impact on other people in their supply chain
  • Reduce their impact on the planet
  • Avoid any process that cause harm to animals.

Today EBD is not just a directory, its’ a place for likeminded individuals to come together to share ideas, learn, build their business and get feedback from consumers interested in ethical living and find the gaps for those interested in shopping more responsibly.

Brands must apply for a place and demonstrate their ethical and sustainable efforts.

A new process was introduced in 2018 to protect the integrity of the platform and ensure brands are 100% transparent about their processes, supplier and what they are doing – as well as what they are not.



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Ethical Brand Directory Values


EBD believe that is possible to live life, do business ethically and sustainably, without causing harm to other people, animals or the planet. We will never compromise on our values or knowingly support unethical practices that cause harm to other people, animals or the environment.

It is better to do ‘a little good’  than nothing at all – it’s impossible to be 100% ethical and sustainable, so we value full transparency and appreciate that we all need to make small changes over time. We are respectful to everyone’s ethical journey.

We all have different ideas about what is ethical and sustainable – and what is a priority to one person may not be a priority to others. We believe we are stronger when we work together. We value collaboration over competition and we know that ‘change’ takes time.

We encourage positive action through positive behaviour – and believe in the collective power of us all working together.


EBD is not just a directory, its’ a place for likeminded individuals to come together to share ideas, learn, build their business and get feedback from consumers interested in ethical shopping.  EBD is a community and the host of online and offline events and workshops in London.

EBD is a directory which brands can join by invitation only, the events are open to everyone, and non-ethical brands are also encouraged to participate in workshops, training and talks to discover the benefits of being ethical and sustainable in business and why customers in 2018 and beyond care.

If you are interested in supporting the growth of the not-for -profit project we’d love to hear from you.

Contact Roberta in the first instance at: [email protected]