Celebrating Sustainability at London Fashion Week

London Fashion Week has started to showcase more sustainable brands. And in September 2023 we were able to take part.

Our founder Roberta Lee, London’s Sustainable Stylist presented an EBD multi-brand showcase at the LONDON Represents event on Sunday 17 September. She has curated a line-up of our brands to take event attendees on a colourful journey of ethics, values and sustainability. As you might expect, Roberta our founder was keen to buck the stereotype of ‘ethical and boring’ and created a vibrant collection that wasn’t defined by Pantone trends, hemlines or fashion fads.

Our Ethical Brands at London Fashion Week

Ethical Brand Directory brands that were styled and shown on the runway include:

  • Sylvia Piechulla (plus-sized fashion)
  • Sanyukta Shrestha (sustainable luxury)
  • Jenerous (fair trade fashion)
  • The Reclaimery (reclaimed, upcycled and customised fashion)
  • Embellished Truth (leather handbags)
  • The Morphbag (vegan handbags)
Ethical Brands at London Fashion Week
See all the looks from our 2023 Runway

Sustainability at London Fashion Week

The fashion industry is known for its significant environmental footprint. From water usage, toxic chemicals, and plastic pollution to greenhouse gas emissions – there’s a drastic need for improvement.

Embracing sustainability at London Fashion Week can help reinforce the message that style isn’t just about new things. While we love fashion at EBD, we don’t believe it should come at the cost of people and the planet. Nobody should suffer for us to look good.

we hope our Participation at LFW Will highlight:

We all have lots of roles to play in helping change fashion’s negative impact. There is room for all to make changes, whilst still enjoying fashion. The key is to be more resourceful and creative.

For fashion brands, we hope our show encourages more eco-friendly practices for future collections. This includes things like switching to organic materials, using deadstock, minimising waste, creating timeless trend-free items, or adopting ethical manufacturing processes. All fashion brands can all contribute towards a cleaner, greener and kinder world. Every fashion brand has to start somewhere and we are here to help all ethical fashion brands navigate the sustainable landscape with confidence.

How to Dress Sustainable for London Fashion Week – Our Founder’s Tips

If you’re attending London Fashion Week, our founder Roberta Lee, suggests:

Roberta Lee styles swimwear for a an evening out

“Try re-styling an existing outfit, or being bold and embracing outfit-repeating throughout the entire week – use one item and do a bit of a style relay, carry one piece across to the next day and so on.

Roberta Lee – The Sustainable Stylist

You can also find so many beautiful things that are vintage or unique for renting these days. If you are truly set on buying something new invest in high-quality, something made to last and a style that will stand the test of time.

Glamour often takes centre stage at London Fashion Week, but this year, given the climate crisis we feel it’s more important to buck fashion trends. Trends come and go, but great style is forever. We don’t want you to rush out and impulse purchase. We urge you to take your time, slow down and really consider your future purchases – fall in love and only buy clothes you’ll wear on repeat, and keep for many years.

Supporting small independent brands on our directory is a great way to contribute to a fairer fashion industry, without needing to give up on life’s luxuries.

LONDON Represents – Inclusivity in Fashion

LONDON Represents is hosted by London Organic PR, Cocktails & Conversation, and The SB Shop. Each year they strive to put on the most ethical and inclusive fashion show in London.

The Head of Diversity at the British Fashion Council called their previous London Fashion Week Event “the first truly inclusive event” he had ever seen. The Daily Mail said it was “the pivotal moment” of London Fashion Week. To support this great initiative please get your tickets for their upcoming shows by visiting their website.

Ethical Brand Directory’s LFW Appearance

Ethical Brand Directory’s runway show was styled by Roberta Lee and featured up to 6 different brands. EBD was so proud to present a collection that challenges the norms of the fashion industry. The collection was a harmonious blend of style, ethics, and planet-conscious brands. 

As the fashion world evolves towards sustainability we hope our show demonstrates that sustainability and style are not mutually exclusive. This collection isn’t just about clothing. It’s a collection of values, ethics, and a vision for a more sustainable and inclusive fashion future. And if we are proud of anything at EBD, one of them is that we have a vibrant directory, and we are not boring and beige!

The EBD Team x


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