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Ethical Brand Directory Pro-Member | VERIFIED | Pro Member

Roberta Lee

The Sustainable Stylist

Brand Score:


About Roberta Lee

Roberta Lee is known as London’s leading Sustainable Fashion Stylist, as seen on the BBC, and ITV, and featured in Vogue Business. She works with women who want to maximise their confidence and find their unique style code.

Roberta uses sustainable styling principles and a values-driven approach for meaningful, impactful style transformations that amplify who you are and what you believe in. If that sounds good to you, you’ve found the right stylist.

Discover a whole new world when you open your wardrobe doors to clothes you’re excited to wear, love and cherish for many years to come.

The start of a beautiful new relationship between you and your closet is just a few clicks away….check out The Sustainable Stylist services to see which ones are right for you.

Personal styling is about inspiring true confidence and empowering men and women to be the best version of themselves from the inside out – and the ‘Roberta Lee’ way is about doing it whilst being socially and environmentally responsible.

You can book in for one-to-one styling (London) or get help with your personal styling needs online via video meetings.

Services include:
Personal Branding
Life & Style Analysis
Body Shape Analysis
Colour Analysis
Wardrobe Edits & Refresh
Sustainable Styling
Clothing Redesign Service
VIP Event Styling
Personal Shopping

Product Highlights

Brand Values

Donates to Charity
Supporting Women

Ethics & Sustainability Overview

Unlike most businesses Roberta sat down and created her values first and built everything else on top of them, they are the foundation. They are her guiding principles in everything that she does at work, at home, and everything in-between. Roberta defines ‘ethics’ as her moral compass. She does not claim to be perfect, but always acts with integrity and is open to the fact that we all live by different values – and does not judge.

Sourcing & Supplier Transparency Information

Whilst every effort is made to only invest in and support other companies with strong ethical and sustainable credentials – sometimes the focus is on ‘resourcefulness’ and making the most out of what already exists. Therefore sometimes styling work is focused on the pre-loved market, or encouraging my clients to ‘invest in pieces’ they will see more than #100wears. Not all Roberta’s clients shop ethically’ so sometimes it’s just about giving people the options and letting them know where to find alternatives (re: Ethical Brand Directory).

This brand is Pro-actively working towards Positive Change

And is aligned with the following United Nations Sustainable Development Goals:
SDG 12 - Responsible Consumption and Production
SDG 17 - Partnership for the Goals

Brand Score:


This score is based on the EBD brand review process that factor in a wide range of criteria.  A brand must score a minimum of 51% to be offered a listing in our directory.

Areas For Development:

Reporting on sustainability initiatives could be improved.


Redemption Details:

Use EBD 10 at the checkout to get 10% off the online course

Roberta Lee Sustainable Stylist London

Thoughts from Sustainable Stylist Roberta Lee

Before buying anything new ask yourself:

  1. Will I wear this at least #100wears ?
  2. Is the colour and shape right?
  3. Is the quality and craftsmanship going to last over 100 wears and washes?
  4. Can I wear this in 5-different ways within things I already own?

I could go on… if you’re looking for more tips, I recommend you download my top 10 personal style tips here

You can get more styling tips and sustainable shopping advice from our founder over at

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