Brand Interview - Ethical Brand Directory %

The brand founder interview

Thank you for your interest in Ethical Brand Directory. We are excited to hear all about your brand!

We have changed our process and do not publish brand listings without an interview first. Please note this completed interview will be used as part of our content marketing for you if you are accepted to join our directory.

We will consider brands that haven’t compromised on aesthetics to be ethical or sustainable, favouring those who:

Demonstrate strong ethical and sustainable practices
Focus on high-quality craftsmanship
Create capsule-worthy pieces
Make long-lasting items
Stock timeless styles that won’t go out of fashion
Have clear sustainable development goals embedded into their business
Have a commitment to full transparency
A desire to keep improving.

Roberta Lee our founder’s aim was always to curate a high standard of beautiful ethical and sustainable products for our EBD visitors to browse. She will continue to determine if we should bring on board a brand or not.

EBD should be a place that people enjoy visiting and are inspired to create a positive change through their wardrobe, skincare, health and home.

We look forward to reading your interview and welcoming you to our exclusive community.

The Ethical Brand Directory Team

"EBD should be a place that people enjoy visiting and are inspired to create a positive change through their wardrobe, skincare, health and home"

Roberta Lee, Founder of Ethical Brand Directory

1Basic Information

2Interview Questions

3Useful Links

4Media Uploads

Please start by entering some basic information about the founder of this brand
Name
First Last
Brand name
Phone
Email

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This section is dedicated to the questions that will make up the bulk of the interview. You can save your progress and continue at any time.
Thank you for wanting to be part Ethical Brand Directory, what inspired you to join our community of brands?
Can you give us a brief overview of your brand and the type of products you sell?
What are the 3 most important things that people should know about your brand?
What was your WHY? What inspired you to set up your business?
What challenges do independent brands like yourself face?
Why is it important to be ethical in business?
What steps are you taking to ensure your brand operates as ethically as possible?
How important is sustainability for businesses? What are you doing in your business to reduce your environmental impact?
What are you 'not' doing in your business but want to improve on? It's impossible to do everything ethically and sustainably so full transparency is always best. Green washing has become a real issue for consumers seeking authentic ethical and sustainable brands, which is why we encourage our brands to be 100% honest about the areas that can be improved upon. What are yours areas for improvement?
What is your supplier and sourcing policy?
If you do not have a clear page which details where you source your materials and goods from (and a section around transparency) including what selection criteria you use to make your decisions - we recommend you create one.
Do you have any awards and accreditations that you are proud of?
Please list each one followed by the website URL. If you do not have any yet, which ones would you like to go for in the future?
Please upload all supporting evidence of certification / verifications from awarding bodies
Drop files here or

Max. file size: 50 MB.
Add any evidence you have, upload email confirmations, PDF certificates, features in listings and any digital badges that you have displayed on your website.
In 10 years from now where would you like to see the industry that you work in? From a business and a consumer perspective
Do you have any favourite ethical and sustainable quotes, or any key influencers that inspire you?
What message do you have for those just learning about ethical brands? Why do you think they should care about supporting the ethical and environmentally responsible movement?

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This section is for the links that will help people learn more about your ethics.
Please add the link to your website

make sure you copy and paste the http://
What is the link to your page on ethics on your website?

If you do not have a clear page which details what ethics means to you and what you are doing to ensure you act with ethics and integrity it is recommended that you create one.
What is the link to your page on sustainability on your website?

If you do not have a clear page which details what sustainability means to you and what you are doing to ensure you are doing all you can to minimise your footprint, it is recommended that you create one.
Please upload a 3-minute video introducing your brand and the first 3 questions asked in this interview.
You can use Youtube or Vimeo to upload your video and paste the link here. This is Optional but video based content will get promoted more frequently across the EBD network.

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Finally, let's get the uploading out of the way. These are the only things we will ask you to upload during this process

NOTE - If you leave this page your uploads will not be stored.
Please upload a high quality profile picture of yourself
Drop files here or

Max. file size: 50 MB.
Please upload a vector file of your brand logo and 1-2 product shots
Drop files here or

Max. file size: 50 MB.
Product Images
Please upload 5 high quality product images
Drop files here or

Max. file size: 50 MB.
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Comments
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The brand founder interview

"EBD should be a place that people enjoy visiting and are inspired to create a positive change through their wardrobe, skincare, health and home"

Roberta Lee, Founder of Ethical Brand Directory

Useful Information

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