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Interview with the founder of Bare Faced Skin
In today’s interview, we speak with the founder of Bare faced Skin, as she reveals the message behind their range of premium organic, botanical skincare. With the consumer in mind, all products are formulated to create beautiful skin and boost skin confidence.
Thank you for wanting to be part our exclusive network. What were your reasons for joining us and investing in the Ethical Brand Directory / Academy and community?
I came by the Ethical Brand Directory through a recommendation and I’m very glad and fortunate to have been given the opportunity to be part of the community. There are not many collaborations which bring together brands, industry experts and people to not only grow and learn together but also work towards making changes that impact the planet and how people live and work whilst doing so.
Can you give me a brief overview of your brand and the type of products you sell?
Bare Faced Skin brings together organic, botanical ingredients in synergistic, effective skincare formulated to provide beautiful, healthy, happy skin. Uncomplicated, pared back, time saving products that still provide protection and vital nutrients to the skin and boost skin confidence. Helping people to feel their best self.
What are the 3 most important things that your people should know about your brand?
I will not compromise on ingredients and will always source organic where available and through reputable, trusted suppliers.
I use glass packaging with minimal amounts of recyclable PET closures. I am working towards sourcing more environmentally friendly packaging options.
There are no hidden additives, all information can be found in the ingredients list. You will not find ‘Parfum’. Product fragrances come from the scents of the oils, floral water, Co2 extracts and essential oils.
What was your WHY? What inspired you to set up your business?
Having suffered with Eczema for many years, knowing how I used to feel ashamed and frustrated about my skin and looking back at the impact that had on me personally, Bare Faced Skin came to life as a way to help others boost their skin confidence and feel good about themselves. Whilst at the same time providing people with the knowledge that they are using the wonderful effective ingredients which nature provides.
What challenges do independent brands like yourself face?
There are a number of challenges faced on a daily basis, everything from supply, launching new products to logistics and delivery. Every decision must be thought out carefully and the opportunities the larger brands may have are not necessarily as easy to come by for smaller independents. Though I do feel that smaller independents have some advantages and can adapt a lot quicker in some areas to meet client needs.
Why is it important to be ethical in business?
I think it’s important to be honest, thoughtful and respectful in life and I think the same things should apply in business. Openness and integrity are essential in business to help build trust and respect from peers, industry professionals and most importantly clients the who purchase my products and I’d like my clients to know they can talk to me and ask questions when they need help or advice.
What is the link to your page on ethics on your website?
What steps are you taking to ensure your brand operates as ethically as possible?
I test all the products myself to ensure they are effective; the products have also gone through laboratory testing. I check details with my suppliers and request relevant documentation from them about their processes, production and sourcing. I ask questions and I check everything.
How important is sustainability for businesses? What are you doing in your business to reduce your environmental impact?
I reduce waste sourcing only what I require. When buying ingredients I’m thinking about their effectiveness, where they were sourced, how they’re produced and their availability. Though I would love to be introducing weird and wonderful ingredients into my range; bearing in mind these are mainly from plant sources, some rare and only found in specific parts of the world I have to consider whether I’m contributing to the detriment of the species and/or its environment.
What are you not doing in your business but want to improve on?
I do want to reduce packaging and revamp my product boxes. As a small part the gift boxes and paper bags I use do not have the business logo printed on them so that they can be reused by whoever purchases my products. I haven’t stopped using business cards though at some point this will happen; with today’s social media I feel it’s becoming less of a necessity.
What is the link to your page on sustainability on your website?
What is your supplier and sourcing policy?
My suppliers must be able to provide appropriate documentation for packaging specification and ingredients traceability. If I’m unable to source the required documents I will not use the supplier. As my products are Vegan certified additional manufacturing, processing documentation has to be provided by my suppliers to the Vegan Society.
In 10 years from now where would you like to see the fashion/beauty/travel world? From a business and a consumer perspective
It would be good to see a lot more of the business industry giving back and getting involved with ethical and sustainable projects. Hopefully within the next 10 years it’ll become mainstream from both a business and consuer perspective.
Do you have any favourite ethical and sustainable quotes, or any key influencers that inspire you?
Richard Branson has always been an inspiration for his tenacity, curiousity and vision, along with environmentalist Anita Roddick when she first came on the scene with the body shop so many years ago.
Why should the general public care about supporting ethical and environmentally responsible brands?
We have one planet and itsresources at the moment are not infinite. We have to careabout what can be done to stop pollution and destruction of these vital resources and bring things back into balance. We have the opportunity to turn things around before we’re past the point of no return. If we don’t we lose our planet, our home and ourselves.
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