In today’s Going Green 2019 interview we chat to Benita Matofska, who is we are delighted to welcome as our Keynote Speaker.
Benita is the author of Generation Share, a world-leading expert, change-maker and speaker on social innovation and the Sharing Economy. She’s an award-winning social entrepreneur, agent provocateur and writer, the founder of global charity The People Who Share and Global Sharing Week.
Thank you for supporting Going Green 2019, what were your reasons for wanting to get involved this year?
I believe in the power of Sharing to change the world. If we share responsibility, share resources and build a fairer, connected, sustainable sharing economy by putting people and planet at the heart, we have the potential to build our future. GG2019 is an opportunity to share these ideas and create impact.
Where is home for you?
Brighton, but I am a global citizen, a caring, sharing fellow traveller.
How easy is it to live sustainably where you live and work?
Brighton is a mecca for sustainable lifestyles and people who can see the bigger picture and act for the long term benefit of all. I love this city, the people, the beach (despite the pebbles) and the positive energy that demonstrates change is possible. It’s a city of change-makers.
What’s the hardest thing about living sustainably?
It’s much easier than not living sustainably – surely that’s no life at all? It certainly is futureless!
What small change in your life has made a big impact so far?
Almost a decade ago, I stopped buying new goods, I only purchase what I need when I need it and everything I wear (apart from underwear) is pre-loved. I’m a fan of vintage, I love the stories that come with things that were once loved by someone else and the opportunity to be creative individual, whilst caring about how we use, reuse, love resources.
If you could have 3 eco-wishes granted what would they be?
For the Sharing Economy to go mainstream; to unleash our unlimited power to share; for people to share first before they do anything else.
Who is your sustainability hero and why?
The change-makers worldwide who are building a Sharing Economy, despite any challenges; from Aarti Naik a slum-based girl who set up Sakhi Girls for Education, a school for slum based girls and their mothers all based on skills and knowledge sharing, to Dr Olga Kesidou in Athens who has set up a network of clinics in abandoned spaces with surplus medicines that would go to landfill for refugees and those who can’t afford access to healthcare and Natalie Shenker whose breast milk bank is saving the lives of sick and premature babies… these unsung heroes are the stars of my book Generation Share that will be published for Global Sharing Week in June this year.
Where do you hope we (as a collective on planet earth) will be by 2025?
On our way to building a fairer, kinder, Sharing Economy for all.
And finally what will be your Going Green Pledge be for 2019?
To showcase the inspiring stories of change-maker worldwide via Generation Share and work towards creating an international centre for social change-makers.
Don’t forget to book your ticket & mark the time in your diary
The event kicks off at 6pm and finishes around 10pm – all you need is WiFi to join us.
VIP Tickets sell out fast so book soon to avoid delay
Benita Matofska will be delivering her Keynote speech: How the sharing economy is change-making our future during the #Collaboration & #Partnerships segment which starts at 7.50pm.
This interview was created by the EBD Team – you can find out more about our team and what we do here