Our Founder, Roberta Lee was finding it hard to source stylish sustainable and ethically made items for her clients.  So she started to make a list of the brands she had found that were not only beautiful, but ethically made.  But finding an alternatives to the usual high street brands was time consuming (so much googling) and the choices were limited.

She realised that that was a big barrier for clients who were time poor. So that’s where the idea for the EBD came from… 

She wanted to make it as easy as possible for people to support brands that care.

Fast forward to today and the EBD is now an ethical living platform for men and women, consumers and business owners – showcasing unique and independent brands from the UK, Europe and beyond.  It has also evolved into a community for ethical and sustainable brands to connect, grow their business and learn more about their ideal audience.

It is Roberta Lee’s and the EBD’s mission to help empower people to make more conscious decisions and think about who made the things they buy.

Supporting ethical and sustainable brands isn’t for the elite few or hippies. Today we face so many social and ecological problems due to excessive consumerism. It’s a sad but sobering fact.  It’s a responsibility for everyone to help protect our future  – and it’s a possibility for everyone, on any budget, to become an activist. All we need to do is vote with our wallets and support ethical businesses. 

You’ll need to apply to join us.

Once you submit the application form it will be reviewed by our team – we reserve the right to decline any brands that do not meet the criteria of the EBD. Roberta Lee, the founder has the final say on what brands are listed.

LISTING PRICES 2018

We have 2-options available. We can longer support free listing due to the admin, upkeep, develop fees and time it takes to maintain the EBD platform.

If you’d like to join our directory you will need to apply first. Not all brands will be accepted.

Prices start from £49.99 per year. 

Find out more

The A-Z directory is complex and requires hours of admin and a website developer to maintain it. Advertising the platform throughout the year will also require a substantial budget. Very little profit, if any at all is expected to be generated as all funds will be re-invested into improving the platform. For the A-Z to fulfill its mission customers must be able to find the ethical alternative for the items they need and be able to make a purchase quickly with total confidence in the brands credentials.

To find out more about each listing type please visit: http://ethicalbranddirectory.com/register/ 

• On administration costs
• On website developer costs
• On social media – highly targeted advertising
• On associated business costs.

All money raised will be reinvested to ensure the EBD can continue to serve its community and be a valuable resource for conscious consumers. 

Please note: As of 2018 the EBD no longer lives on the robertastylelee.co.uk domain. If you are logging in and seeing this domain name in the URL you are in the old system. If you registered in 2017 but did not complete your listing you will need re-apply as the process has changed.

Visit here the Join Us page for more information.

If you are struggling to get your profile updated or anything at all, please email [email protected]

The EBD has changed its focus for 2018. We are refining our selection of brands and only showcasing engaged and active members of the EBD community.

Your brand may have been removed due to one or many of these reasons: 

• Using the EBD for a free backlink
• Unsubscribing from the robertastylelee.co.uk mailing list 
• Not engaging with campaigns or helping to share the EBD message 
• Not engaging with or contributing to the EBD community
• Lack of information and transparency on your listing 
• Poor quality images and products that do not meet the aesthetic standards of the EBD. 
• A business or service that does is not: fashion, beauty or lifestyle 

Struggling with your brand listing page?

Please ensure you enter your full website URL with the https:// –  if you skip this step the link won’t work. 

*The same applies for all of your social media handles 

That’s fine. We offer all the brands who have paid for a listing some help with creating their banner image on the A-Z.

Just drop us an email at [email protected] and we can help you out.

Please note: support is managed by volunteers and response time will vary. 

We recommend that you use a FREE graphic design tool – Snappa.ai is perfect for quick image editing, banners and supplying us with web friendly file sizes.

The EBD is a passion project bootstrapped by Roberta Lee  with the support of generous sponsorship from businesses like Online Mastery. However the team is part-time and made up mostly of volunteers.

We have our Founder, Roberta. Roberta is the visionary, the creative, the driving force behind EBD’s evolution and growth of the London based community. She has bootstrapped this amazing project whilst working on EBD, around all of her other jobs to keep the EBD alive.

We have Steve from Online Mastery, he is one of our founding sponsors.  He helps with the technical aspects of the directory and has recently returned to volunteer his support with our events and online marketing.

We have Darko who works for us part-time on a variety of business development activities and back end ‘web stuff’. Darko has been with us since the beginning and is a integral member of the EBD team.

We have several volunteers who help us at events and with the planning, marketing and coordination of events online and in London and we also have a voluntary blogging team. You can meet the team here

There’s a lot to do and we are looking forward to being able invest in the EBD further once we get more sponsorship.