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Ånyo Stories
About Ånyo Stories
Ånyo is Swedish for ‘renew’ or ‘again’, and taps into the philosophy of recycling and reusing something old to create something new without harming nature or society. They create unique up-cycled fashion pieces that will make you stand out in the crowd while representing ethical thinking. By reusing textiles and fashion pieces, they want to recreate the story of a garment while contributing to a circular economy closing loops in the lives of fashion objects.
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All jackets used are second hand and sourced in the UK. Most of the embellishments are off-cut scrap fabrics from interior design projects that otherwise would be thrown away.
Ånyo, strongly believe in a Circular Economy and therefore only use second-hand denim jackets for the production. The production of new denim is land, energy and water intense (almost 7,600 litres of water is needed to produce one pair of jeans), so by extending the lifecycle of the garment, we contribute towards a lower ecological footprint of the product.
Denim is also a very durable material and can withstand life long use if taken care of correctly. This is why Anyo Stories don’t believe in wasting this precious material.
Instead of throwing out or disposing of the jacket at the end of its lifecycle and your ownership, Anyo Stories will pay back a deposit for each jacket that is returned to us in order to give it a second or third life.
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