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AmaElla

About AmaElla

AmaElla create timeless underwear and sleepwear classics that you will love forever. They only use GOTs certified cotton that saves your skin and intimate parts from contact with toxins, by sourcing responsibly produced cotton they help save the environment from pollution, and help protect the land and livelihoods of cotton farmers.

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Brand Values

Ethical Brand Directory Value - Community
Ethical Brand Directory Value - Eco-Friendly
Ethical Brand Directory Value - Loved by RSL
Ethical Brand Directory Value - Organic Materials
Ethical Brand Directory Value - Supporting Women

Product Highlights

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Ethical Manufacturing
Sustainable Materials

Sourcing & Supplier Transparency

Amaella garments are made with GOTS certified cotton because it is recognised as the world’s leading processing standard for textiles (clothing, home textiles, and personal care products) made from certified organically produced raw materials. It includes strict environmental criteria and also social criteria for operations along the entire textile supply chain.

AmaElla are committed to their core values of quality, sustainability, customer centricity, and honesty. They meet the social criteria based on the key norms of the International Labour Organisation (ILO) and UN guiding principles.

It includes:
– Traceability of Production
– Prohibition of Child Labour
– Employment is Freely Chosen
– Health & Safety of Work Environments ensured
– Paying Living Wages
– Respecting Women’s Rights
– All Employees are treated with Respect & Dignity

Items Stocked

  • Bra & Underwear, Lingerie, Nightwear, Underwear

Categories

  • Lingerie & Nightwear, Womenswear

Causes

  • GOTs Certified, Loved by RSL, Organic Cotton, Supporting Local Communities, Sustainably Made
Roberta Lee Founder of Ethical Brand Directory

Tips from Roberta Lee

AmaElla tick the boxes when it comes to high quality classics that meet the needs of  busy woman’s lifestyle, whilst being practical yet stylish. The floral range add some extra feminine touches to wear beneath darker clothing, with plain colour options in blush or navy to suit all variations in our wardrobe.  Their triangle bras and soft underwear options are especially great for those of us that don’t want to feel like we are restricted, but equally feel supported in our underwear.

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