Increase your brand visibility and brand reputation by being a member of one of the UK’s first online Ethical Brand Directories curated by style expert Roberta Lee, London’s sustainable stylist.
We connect you with the style-conscious consumer online, at events and through the media. We maximise our impact by uniting our voices, sharing resources and effort so that together, we are stronger.
To connect the conscious consumer to brands that care and enable the ethical brand community to thrive, so together, we can all do more good.
We believe we can all live life fully and do business profitably, whilst being ethical and sustainable and minimising our impact on our planet.
Roberta Lee is the founder of Roberta Style Lee, which she founded in 2016 where she works as a sustainable stylist, business consultant and speaker. Roberta also blogs about sustainable style, ethical fashion and a more conscious lifestyle, she is frequently invited to comment by the media and has appeared on the TV to discuss sustainable fashion.
Roberta’s styling business is designed to empower men and women to be the best version of themselves from the inside out and to do it in a socially and environmentally responsible way, as seen on BBC News, ITV News, The Pure London stage and more…
Roberta has also worked on fashion shows such as the Fashion for Conservation show in 2018 at the Natural History Museum, featuring Sir David Attenborough as a special guest, and Deborah Milner and Mother or Pearl on the catwalk.
She also works with brands on photoshoots and assists clients with styling for red carpet events and TV appearances.
Roberta is passionate about ethical living, proving that ethical and environmentally conscious doesn’t mean living a life without luxury or style. She cares about the impact our actions have on each other, animals and the planet – and offers a non-judgmental, inclusive approach when acting as an ambassador for sustainable fashion and ethical brands.
Roberta Lee is the founder, creative visionary and driving force behind Ethical Brand Directory. She is responsible for the Ethical Brand Directory strategy, building partnerships and collaborations and identifying the right brands to join the EBD family.
Roberta has over 17+ years of multidisciplinary marketing, business development, project & people management, and 5-years of experience of styling and working sustainably. She delivers training and coaching sessions for members of the Ethical Brand Directory and members of the Academy.
Roberta Lee has spent the last 5 years advocating sustainable fashion and ethical brands, she is well known in the ‘ethical fashion niche’ and is invited to speak at events, judge awards, comment in the media, appear on TV, work on fashion shows, review brands, as well as being asked to produce content relating to sustainable fashion.
Roberta acts as an ambassador for all EBD members and works to promote them through the opportunities she gets through her personal brand Roberta Style Lee.
When people who are perceived as experts, celebrities or influencers endorse your brand – it carries more weight than you talking about it.
Dan Pontarlier is a college professor and a consultant in sustainability and marketing across tourism, hospitality, and fashion. He is also a professional model and influencer, ambassador for sustainable brands, promoting sustainable menswear on his website sustainable-man.com
Dan joins the Ethical Brand Directory, as a partner and will work on the digital marketing side of the business. You’ll get to work with him on joint modelling shoots with Roberta Lee, collaborate with him through his channels on Sustainable Man as well as Ethical Brand Directory.
Dan Pontarlier has gained 15 years experience working in sustainability across Tourism, Hospitality and more recently Fashion. He is a digital marketing expert and has used his social media influence to help promote sustainable fashion brands and share the need to be more sustainable in all that we do. Dan will work on EBDs digital presence and help us all gain more traction online.
Dan will work closely with Roberta on photoshoots, and will also be available to work 1:1 with brands on social media campaigns at a discounted rate.
Previous event partnerships include: Future Planet Sustainable Fashion Event and Ethical Brand Directory’s 1st Birthday, Ethical Brand Directory’s 2nd Birthday at Mahiki, Spirit of Christmas 2019 EBD Pop-Up Boutique & curation of the shows Ethical & Sustainable Edit.
“My brand has greatly benefitted from being part of the Ethical Brand Directory for various reasons. Being a member of EBD opens horizons through the wide community and offers opportunities to promote participating brands in ways that would be difficult to budget as a single brand. To be specific, these opportunities range from participation in pop-up shops and events to brand promotions on social media, press, and tv, features in professional videos and photoshoots that are being promoted on social. EBD also runs regular video group coaching lessons to assist brands in setting goals for their business and achieving them. Last but not least, with the EBD founder being a well established personal stylist, EBD brands get the honour of being promoted by her, thus gaining invaluable credentials. I feel proud to have been part of the EBD for a year and am excited about the future for EBD and all its members.”
“Roberta is dedicated and passionate about ethical fashion and brands. She’s bringing together so many people, thought leaders and brands into one fantastic resource! Definitely worth paying attention to the Ethical Brand Directory & Roberta Style Lee!”
“As an independent startup, I’ve found being part of the EBD family invaluable. The nurturing support, guidance, and advice from the community are helping my business grow.”
“EBD can provide one of the essential mechanisms for ensuring brands being ethical is the norm and not a fringe activity.”
If for any reason you do not see any progress, there is no improvement in your business as a result of your membership with EBD, we promise to make it right.
We remind all of our members that they must take advantage of the opportunities and guidance offered throughout the 12-month membership (brands are required to participate in at least 8 of the 12 monthly calls and complete the benchmarking surveys throughout the year).
If for any reason you do not see results after 12 months, and you have actively participated in our initiatives and can demonstrate no progress has been made, we will extend your membership for 6 months free of charge. You must adhere to the membership rules and guidance in order to be eligible.
With every brand membership fee received, Ethical Brand Directory will pay to have at least 5 trees planted via One Tree Planted. It’s our way of contributing towards off-setting the impact of running an online business and our daily personal actions.
We’ve also donated 10% of our ticket sales from our annual Going Green Online Summits to our chosen charities: Fashion Revolution or Young People’s Trust for the Environment.
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