An Interview with Ethical Beauty Brand London Organic

In today’s Ethical Brand Directory interview we meet the man behind the new organic skincare range, London Organic. After interviewing Saumen Kar and finding out all about the ethics behind the brand, to see this all natural beauty brand as a perfect fit for our community and directory was a no-brainer. London Organic offer beautiful organic beauty products that are vegan, sourced and created here in the UK.


What were your reasons for joining us and investing in the EBD directory and community?

We wanted to join the directory and the community because of our company’s ethical ethos. Our ethical products are handmade in small batches, here in England. Our products are free from parabens as well as sulphates, artificial colours or artificial fragrances. They are 100% vegan, organic and cruelty-free including the packaging. We know and admire many of your existing members and would love to join them.


Can you give me a brief overview of your brand and the type of products you sell?

London Organic is a beauty skincare brand that sells vegan products such as face creams, face toners, face washes, body washes, hand lotions, foot lotions, body lotions, bath salts, sugar scrubs, whipped butter and spot gels, that are all manufactured in England. The product and the packaging are all eco-friendly and proven to be extremely good for the skin.




What are the 3 most important things that your people should know about your brand?

– Vegan
– Organic, natural ingredients
– Free from parabens as well as sulphates, artificial colours or artificial fragrances


What was your WHY? What inspired you to set up your business?

We are very passionate about ensuring that our skin is kept hydrated and healthy in a natural way. We realised that harmful chemicals and certain elements of the current beauty products in the market can create damage to the skin over time. We already have a company that deals with ethically produced fashion and the large target market that we’re interested in the organic lifestyle inspired us to contribute further to the community.



What challenges do independent brands like yourself face?

The big challenges we face include sourcing the natural ingredients and materials we use in our products and the high competition in the industry. There are many brands that state they are organic and natural however are not as fully natural as we are. We focus on every aspect of our products to be ethical including the packaging. Therefore it is difficult to compete with the larger brands that claim they have the same sort of beauty range as us as the public seems to trust the larger companies.


Why is it important to be ethical in business?

With the recent factory collapses and the exposure of all the sweat shops and child labouring manufactures that brands use, it is the most popular time to focus on ethical standards and ensure that no one is being hurt in the process. As well as this, global warming and plastic waste is at it’s worst and therefore being ethical in a business is a contribution that is needed at this point in time. There is no satisfaction of making money if it’s at the risk of others as it’s not worthwhile.


What is the link to your page on ethics on your website?

Ethics and Sustainability Policy



What steps are you taking to ensure your brand operates as ethically as possible?

1) We have asked organic specialists to filter through all our ingredients and ensured they took out any ingredient that was not vegan nor natural.
2) Sourced biodegradable, recycled packaging for the bottles, jars and boxes we use.
3) Certified our brand with the Vegan Society, Soil Association, Make it British


How important is sustainability for businesses? What are you doing in your business to reduce your environmental impact?

The aim of London Organic is to be as ethical and sustainable as possible and therefore we try and use sustainable materials. We use recycled cardboard for the packaging that has a biodegradable finish which will ensure it is sustainable yet lasts as long as possible. Our products are sustainable and we only order limited stock in order to reduce waste in the long run. Other simple steps we take include making sure our office is ran in an eco-friendly way.



What is the link to your page on sustainability on your website?


Ethical Criteria towards Business and Supply Chain


What awards and accreditation do you have?

– Vegan Society
– Evening Standard approved:
– Make it British
– Member of the Ethical Fashion Forum & the source & Common Objective

While developing the products we gained our soil association certification but because developing of the products took a while, we are going to reapply for it for 2018.


In 10 years from now, where would you like to see the fashion/beauty/travel world? From a business and a consumer perspective

In recent times we have seen an increase in vegan lifestyles. This is a healthy, organic way to live and we believe that in 10 years time, we would like to see more people thinking about becoming healthier and using more natural products for their body and skin. Fashion has already transformed greatly with the up-cycled fashion and eco-friendly materials becoming more and more popular, therefore we would love to see that changing in the beauty and travel world too. We hope businesses will start focusing more on sustainability, waste reduction, more recyclable and cruelty-free products.


Do you have any favourite ethical and sustainable quotes, or any key influencers that inspire you?

One of the key influences that inspire us is the founder of the Ethical Fashion Forum, Tamsin Lejeune.  She works with hundreds of fashion businesses and entrepreneurs and helps them to integrate sustainability with commercial business goals, and talks and delivers training all over the world.  Carie Summers the founder of Fashion Revolution is another key role model we admire. The ‘Who made my clothes?’ campaign raised awareness of the unethical manufactures and why it is so wrong.


Why should the general public care about supporting ethical and environmentally responsible brands?

It’s clear that the environment is not being treated as well as it should be and the awareness has only increased through the use of the internet and TV. The idea that we need to change our ways to save our planet is getting more popular and this should start off with the general public choosing to use only environmentally responsible brands that focus on helping the environment and the people invoiced in making it in any way possible.


Interviewer: Roberta Lee, founder of The Ethical Brand Directory
 Saumen Kar, Founder of London Organic
Brand name: London Organic (Beauty)
Check out their EBD listing here