An Interview with Agatinia
In today’s Ethical Brand Directory interview we meet Agata Wolekjo the founder of Agatinia an ethical underwear brand that focuses on comfort, quality of the fabric and timeless design. Agatinia consciously creates crafts their products in Poland, which consist of beautiful robes, underwear, and vests, perfect for flights, unwinding at yoga, running errands or pillow fights.
Thank you for wanting to be part our exclusive network. What were your reasons for joining us and investing in the Ethical Brand Directory / Academy and community?
Firstly, thank you for inviting me to join your network! We’re excited to join to be a part of thinking about the environment as we grow as a company. We’d like to partake with like-minded companies that share the same goals and also to benefit on how we can grow as a company.
Can you give me a brief overview of your brand and the type of products you sell?
Keeping in mind sensitive skin, allergies, and everyday comfort, we produce underwear and tanks worn close to the skin, feeling like next to nothing, and beautiful kimonos made from heavyweight to lightweight fabrics; all travel-worthy garments!
What are the 3 most important things that your people should know about your brand?
We hand-make everything locally in Poland, I personally test the garments for softness and durability before each production begins, as I like to be hands-on, and we want to make a conscious brand and take your comments seriously on how/where to improve and design for you, our clients.
What was your WHY? What inspired you to set up your business?
With a background in fashion, a family company in natural health products, and seeing where the world is going, I decided to bring my knowledge and challenged myself to build a company based on natural materials, designing intimates and home wear to use everyday that fits everyone’s lifestyle.
What challenges do independent brands like yourself face?
It’s tough to get started, takes a lot of research to jump into trusting people and not spending too much money. Also I’d definitely say it’s sales, getting people to open up about new unknown brands and trusting their style and product. My major challenge is starting this company in a new country while learning the language and not having those individual contacts we normally would count on living in one city all your life.
Why is it important to be ethical in business?
It is important to be ethical in business because we want our clients and partners to trust us. We want to build this relationship based on respect. Respect for each other and for the world we’re living in.
What is the link to your page on ethics on your website?
What steps are you taking to ensure your brand operates as ethically as possible?
We are building a page now to show the background of the products origin and production.
How important is sustainability for businesses? What are you doing in your business to reduce your environmental impact?
Sustainability is not only for businesses but also for the end-use consumer to continue with helping the environment. Businesses set this example and we hope it trickles down to everyone. At the moment we are trying to solve our plastic usage in packaging.
What are you not doing in your business but want to improve on?
As we are shipping products with plastic covers, we are looking for a more sustainable, less costly way to package our products. With our transparency page in the works, we want to also make customers aware of how to wash their garments to help the environment.
What is the link to your page on sustainability on your website?
What is your supplier and sourcing policy?
Everything is produced using local resources. Agatinia® likes to know the people who make the garments. When the brand was first created the intention was to support local craftswomen in Europe, and more importantly—Poland. Agatinia works with local manufacturers to make the materials. Then, in a city about an hour and a half away, the products are hand-sewn by local women. Every detail is hand finished. From the cutting, sewing, ironing and packing into the envelopes.
Agatinia® manufactures entirely in the European Union—from thread to product. Items are all Eko-Tex Standard 100 Certified, Product Class 1, No. SXX 22822.
In 10 years from now where would you like to see the fashion/beauty/travel world? From a business and a consumer perspective
I, myself, as a consumer am slowly becoming aware of how much money I spend on clothes and shoes. I’m aware of what I use and not using and becoming conscious of how much I really need. I believe everyone is slowly turning to this point after a certain age. We’re becoming more aware of quality, and ethics and how far we can get with each use. As a business, we want our customers to get the most out of our products. So less return clients, or more loyal? We hope this world of fashion/beauty/travel will have recyclable/biodegradable attributes.
Do you have any favourite ethical and sustainable quotes, or any key influencers that inspire you?
My sister is big on the environment. She runs a green household, everything from beauty to cleaning products, clothes to what food goes in the kids stomachs! She has even started her own consultancy agency to help those become cleaner from the inside, out.
Why should the general public care about supporting ethical and environmentally responsible brands?
I believe they should care about supporting this as this is the long run of our future, our kids future and there on. The world as a whole we have seen in the news and from our own eyes, we need to be aware of the trash we throw, the items we use and the companies that supply us. All the way from the source we should be conscious.
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