In today’s Ethical Brand Directory interview we meet Hannah Collacott the founder of Fair Jewellery We found Hannah during our search for independent Fair Trade brands across FairTrade Fortnight. Personally, I was delighted to see a minimalist jewellery brand making pieces I’d wear and recommend to my clients. The brand ticks the boxes for timeless capsule-worthy style that will see over #100wears and gets to join my stylist picks list.
Fair Jewellery offer an ethical option for jewellery in both silver and gold, carefully selecting their precious metals so the process is kind and respectful to other people, animals and the planet. They also offer bespoke jewellery as well as wedding rings. Not that I need the latter, but I’m definitely interested in former for my birthday and for gifts for my friends and family too.
Thank you for wanting to be part our exclusive network. What were your reasons for joining us and investing in the EBD directory and community?
I’m looking forward to being part of a community of like-minded brands – connected by ethical values. I also look forward to sharing my work and supporting businesses within the directory.
Can you give me a brief overview of your brand and the type of products you sell?
I believe you shouldn’t have to compromise when it comes to design and sustainability. It’s important to feel good in the jewellery that you wear!
Fair Jewellery Limited is a modern, sustainable jewellery brand committed to using ethical materials and production methods wherever possible. All our jewellery products are designed and handmade in Brighton, UK, using traditional skills and techniques. We use responsibly sourced stones and licensed Fairmined precious metals.
What are the 3 most important things that your people should know about your brand?
All of Fair Jewelry’s products are handmade in the UK, we are socially conscious and seek to support the UN Global Sustainable Development Goals.
What was your WHY? What inspired you to set up your business?
Having worked as a bench jeweller for several years – for independent designers, commercial business and for high-end engagement ring companies – I felt an overwhelming unease with the way aspects of the industry operates. I wanted to create a luxury brand that has sustainability, transparency and social values at the core of the business
What challenges do independent brands like yourself face?
As a small independent brand, getting noticed in a crowded market place is a big challenge.
Why is it important to be ethical in business?
In my opinion, we have a responsibility to be ethical in business. As business owners, we can influence the way the industry operates. Sourcing materials from ethical suppliers and considering the complete lifecycle of a materials journey, we can help raise standards and set new benchmarks for good practice.
We can also communicate what we do to our customers to support more informed decision making
What is the link to your page on ethics on your website?
What steps are you taking to ensure your brand operates as ethically as possible?
Fair Jewellery strives for complete transparency, we are not perfect, but we are continually seeking to improve. Where sustainable methods aren’t currently available, we are trying things out & pushing for better alternatives. We use 100% recycled silver and are a Fairmined certified brand – licensed to work with Fairmined precious metals. Fairmined certifies gold from empowered, responsible, artisanal & small-scale mining organisations which meet world-leading standards for responsible practices
How important is sustainability for businesses? What are you doing in your business to reduce your environmental impact?
Sustainability is central to the Fair Jewellery brand. We use local suppliers; our packaging and boxes are made from recycled and recyclable materials; our jewellery is made from recycled metals and precious metals from traceable sources. We are continually looking to improve all aspects of our processes and making-practices to be more equitable, more sustainable and less damaging
What are you NOT doing in your business but want to improve on?
Unfortunately, some of the chemicals used in the jewellery industry are hazardous. Where possible, Fair Jewellery is using non-toxic chemicals and is continually researching into chemical-free alternatives. We safely dispose of our chemical waste to ensure the environment is not polluted.
What is the link to your page on sustainability on your website?
What is your supplier and sourcing policy?
We are conscious of our carbon footprint, so use local suppliers as much as we can. We seek suppliers who share our values and who can demonstrate ethical practices within their own industry. More details can be found on our Transparency page here https://www.fair-jewellery.com/transparency
What awards and accreditation do you have?
Fair Jewellery Limited is a Fairmined certified brand (certificate number GB30049)
In 10 years from now where would you like to see your industry and the fashion/beauty/travel world? From a business and a consumer perspective.
Ten years from now I’d love for all companies to have clear policies on how they are supporting the UN Sustainable Development Goals. I would also like to see higher levels of consumer demand for ethical practices in these industries.
Do you have any favourite ethical and sustainable quotes, or any key influencers that inspire you?
“Buy less, choose well, make it last.” Vivienne Westwood
Why should the general public care about supporting ethical and environmentally responsible brands?
The general public has valuable purchasing power. Money spent is a vote in support of that product or service – So support the things you believe in, and help create the world you want to live in!
Interviewer: Roberta Lee, Founder of Ethical Brand Directory
Interviewee: Hannah Collacott, Founder
Brand name: Fair Jewellery
Check out their EBD listing here and get 10% of your first order with an exclusive EBD discount code.
Roberta is the founder of Ethical Brand Directory and Roberta Style Lee. She is a speaker, coach and sustainable stylist. You can connect with her on Instagram: @robertastylelee and on Facebook: @robertastylelee