Bead & Reel

Brand Description & Mission Statement:


Bead & Reel is the one-stop shop for activist fashion.

Founded in 2014 based on the belief that fashion and ethics aren't mutually exclusive, we offer over 60 independent designers and 15 different searchable ethics focused on eco-friendly, cruelty-free, sweatshop-free styles for conscientious women. Everything we sell meets the criteria of being thoughtful to animals, people, and the world through our carefully curated selection of hand-picked designers and products including:

Fair Trade
Made in America
Female Founded
Giving Back


We believe that fashion should make you feel good. All of our styles are free from the exploitation of people, animals, and our planet.

We believe you should be comfortable with what you wear, shopping with confidence that your purchases are supporting policies and choices working to make the world a little bit better place.

We believe in practicing what we preach. We value fair wages so we pay our interns. We value recycling so we use recycled (and recyclable!) shipping supplies. And we value animals so we are a 100% vegan, 100% vegan-owned company.

We believe in giving back. Along with our Charity of the Month program to give back to causes around the world with a portion of each sale, we are active in our local community through the quarterly Suiting & Style Drive with the Downtown Women’s Center and the host of the annual Fair Trade Fashion Show Fundraiser.


Links to useful pages:


10% off your first order. One per customer. Expires 12/31/17

Social Media:

Certifications, Memberships, Rankings & Awards:
Fair Trade LA, Sustainable Business Council Member, Green America Certified Business, PETA Approved Vegan, Vegan Trade Council

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